Pirelli Goes Digital: Art, Production, Innovation
Understanding and designing a business with the new Pirelli Foundation Educational courses
Ready to get going again. This coming school year, the Pirelli Foundation will be back with students and teachers, finding out about the business world. Distance training courses, each on a number of dates, will include virtual tours, live lessons, and workshops. Corporate culture and the historical and artistic heritage of the Pirelli Historical Archive will constitute an ecosystem of e-learning content for schools. The interdisciplinary courses will focus in particular on the relationship between art and industrial production, on the history of Pirelli’s inventions and innovations, on the evolution of the company’s visual communication and on the profound transformations that have changed the way we move about, from the invention of the wheel through to sustainable mobility.
The students will be able to use the Pirelli Foundation website, multimedia materials, podcasts and videos to examine the preparatory sketches for famous Pirelli advertising campaigns, and they will follow the stories of the inventors, whose commitment and creativity helped revolutionise the way we live. They will learn about the most important strategies adopted by companies to achieve sustainability and safety, and they will be taken on a journey through time to discover the history and present-day reality of the major multinational industry that is Pirelli.
Many of the educational courses planned for this new school year will be divided into various different stages: presentation of the main topic, review of the materials and analysis instruments, assignment of a practical workshop objective, and a final discussion with the students concerning the outcome of their projects.
Full details of the training courses, which are tailored for each school type and grade, will be given to teachers in September during two meetings which will be held on the Microsoft Teams platform.
To stay informed about the project, please go to the Pirelli Foundation Educational page or subscribe to the Pirelli Foundation mailing list.


Understanding and designing a business with the new Pirelli Foundation Educational courses
Ready to get going again. This coming school year, the Pirelli Foundation will be back with students and teachers, finding out about the business world. Distance training courses, each on a number of dates, will include virtual tours, live lessons, and workshops. Corporate culture and the historical and artistic heritage of the Pirelli Historical Archive will constitute an ecosystem of e-learning content for schools. The interdisciplinary courses will focus in particular on the relationship between art and industrial production, on the history of Pirelli’s inventions and innovations, on the evolution of the company’s visual communication and on the profound transformations that have changed the way we move about, from the invention of the wheel through to sustainable mobility.
The students will be able to use the Pirelli Foundation website, multimedia materials, podcasts and videos to examine the preparatory sketches for famous Pirelli advertising campaigns, and they will follow the stories of the inventors, whose commitment and creativity helped revolutionise the way we live. They will learn about the most important strategies adopted by companies to achieve sustainability and safety, and they will be taken on a journey through time to discover the history and present-day reality of the major multinational industry that is Pirelli.
Many of the educational courses planned for this new school year will be divided into various different stages: presentation of the main topic, review of the materials and analysis instruments, assignment of a practical workshop objective, and a final discussion with the students concerning the outcome of their projects.
Full details of the training courses, which are tailored for each school type and grade, will be given to teachers in September during two meetings which will be held on the Microsoft Teams platform.
To stay informed about the project, please go to the Pirelli Foundation Educational page or subscribe to the Pirelli Foundation mailing list.