13th Corporate Culture Week: Winter and Mystery
The “Settimana della Cultura d’Impresa” (Corporate Culture Week) is traditionally held in November, when winter is on its way.
In 2014 the Pirelli Foundation therefore devoted its participation in the event organised by Museimpresa to snow and the winter. For Pirelli, this meant drawing on its heritage in the Historical Archive to display posters, drawings, photo shoots, and advertising sketches on the theme of winter tyres and all those products that are linked to the theme of winter, as shown in a variety of communication media.
One exceptional event at the 2014 edition was the launch of the team game called “Mystery… Aperitif”, with professional actors assisting the participants in their role as investigators called in to solve enigmas and conundrums in the documents and historical archive materials. With, in the background, the fifteenth-century Bicocca degli Arcimboldi and its Leonardesque overtones adding an extra touch of mystery. But then, the genius from Vinci was also a master of ingenuity…