Fondazione Pirelli at 21st Week of Corporate Culture
The 21st Week of Corporate Culture, a review of events promoted by Confindustria entitled “A scuola d’impresa”, was held from 7 to 21 November 2022. The ambitious programme of events aimed to unlock the heritage kept in the museums and archives of large, small and medium-sized companies. The Pirelli Foundation took part with activities to promote the values of Pirelli’s multidisciplinary business culture, creating positive interactions between the company and schools, with an emphasis on training the new generations.There were four guided tours of the Pirelli Foundation with Pirelli: When History Builds The Future, the exhibition that, through the company’s historical heritage, celebrates a 150-year industrial history of people, passion and innovation. From research into raw materials to new technologies, from sports racing to styles of visual communication, from memories of the past to visions for the future.