A Company for People:
Pirelli and Welfare
“Ours is an isolated industry and the workman needs to become attached to it with a degree of excitement.” Way back in 1876, just a few years after the company was founded, this was how Giovanni Battista Pirelli pointed to the importance of ensuring that the workers would have a sense of belonging to the company, going beyond simply doing their job. Since then, efforts to provide assistance to company workers have come one after the other, in a tradition that still continues today, making company welfare one of the cornerstones of Pirelli’s corporate culture.