Travels with the Long P

Throughout its history, Pirelli products and house-organs have recounted the adventure of travelling. Rubber and innovative materials branded with the “Long P” have accompanied the adventures and leisure activities of holidaymakers, taking them all over the world with safe tyres, swimwear and bathing caps, life jackets, mattresses, coloured balls, and boats. The pages of Pirelli magazine found space for investigations by social scholars into the phenomenon of tourism, as well as for literary guides by the great storytellers of the twentieth century, who described Italy with its valleys and lakes, villages and mountains. These writers were often accompanied by illustrators and painters, giving their tales colour and graphic form, and enriching them with their art and creativity. From the 1960s onwards, photographers increasingly took the place of draughtsmen, with photo shoots that adorned the pages of glossy magazine with their visions and evocative images of Italy and the world. We are all set and ready to go: another journey through history and into our corporate culture begins right here.