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1906, the Milan International exhibition in Documents from the Pirelli Historical Archive

In 1906, Pirelli interpreted “Science, City and Life” in the form of innovation in transport in Milan. At Expo2015 it is looking at innovation as energy for life. Starting from the earth, and from the tree that represents it. On 28 April 1906, the International Exhibition opened in Milan as a tribute to the Simplon Tunnel. Its inspiration was the theme of “Science, City, and Life”, and the dynamism that underpins all transport.

Over a century later, original budgets, photographs, sketches and correspondence in the Historical Archive illustrate the world of Pirelli and document the levels of excellence the company has achieved in terms of technology and innovation, and its close attention to the quality of life and work, as well as to safety and culture. On that occasion, the Long P set up its stands in the Motoring Hall and in the Aeronautics Pavilion of the Expo, amid flight displays by aerostats and airships that plied the sky over the city, and a host of other attractions.

109 years later, on 1 May 2015, Milan (re)opens its doors to the Expo, which this time has as its theme “Feeding the Planet. Energy for Life ”. A theme very close to Pirelli’s heart: “Expo Milano 2015 is a great opportunity for Milan and for all Italy,” said Marco Tronchetti Provera, Chairman and CEO of Pirelli, “and this is why Pirelli has chosen to promote a series of related events, including the Tree of Life, a large contemporary work that is destined to become an icon of the creativity and industrial quality of Milan and of the Italian economic system – a powerful symbol of the event throughout the world.” This is an event of global reach and it promises a better and more balanced form of development, powered by innovation. A promise that Pirelli upholds. Just as it did a century ago.

In 1906, Pirelli interpreted “Science, City and Life” in the form of innovation in transport in Milan. At Expo2015 it is looking at innovation as energy for life. Starting from the earth, and from the tree that represents it. On 28 April 1906, the International Exhibition opened in Milan as a tribute to the Simplon Tunnel. Its inspiration was the theme of “Science, City, and Life”, and the dynamism that underpins all transport.

Over a century later, original budgets, photographs, sketches and correspondence in the Historical Archive illustrate the world of Pirelli and document the levels of excellence the company has achieved in terms of technology and innovation, and its close attention to the quality of life and work, as well as to safety and culture. On that occasion, the Long P set up its stands in the Motoring Hall and in the Aeronautics Pavilion of the Expo, amid flight displays by aerostats and airships that plied the sky over the city, and a host of other attractions.

109 years later, on 1 May 2015, Milan (re)opens its doors to the Expo, which this time has as its theme “Feeding the Planet. Energy for Life ”. A theme very close to Pirelli’s heart: “Expo Milano 2015 is a great opportunity for Milan and for all Italy,” said Marco Tronchetti Provera, Chairman and CEO of Pirelli, “and this is why Pirelli has chosen to promote a series of related events, including the Tree of Life, a large contemporary work that is destined to become an icon of the creativity and industrial quality of Milan and of the Italian economic system – a powerful symbol of the event throughout the world.” This is an event of global reach and it promises a better and more balanced form of development, powered by innovation. A promise that Pirelli upholds. Just as it did a century ago.