#ioleggoperché Missione Lettura
23 April is World Book and Copyright Day and in Italy it will be the day of #ioleggoperché, an initiative of the Italian Publishers Association (AIE), when books and readers take centre stage.
Since reading is a passion to be shared with others, Pirelli supports the #ioleggoperché initiative as part of its commitment to culture, with the aim of promoting books and reading among the readers of tomorrow.
A lively and lavish programme of events will be put on across the country – in squares, bookshops, libraries, and universities – which you can follow on the website www.ioleggoperché.it.
Meanwhile, many readers are already taking part on the ioleggoperché.it social wall. Many of them have already decided to become messengers and personally engage in winning over new readers. Their weapons of choice? Books and passion – of course!
Also the Pirelli Foundation has chosen to become a special messenger of #ioleggoperché and is inviting employees who love books to win over new readers among their colleagues.
Follow us on the Foundation’s Facebook page and you too can share your passion for reading with #ioleggoperché.
23 April is World Book and Copyright Day and in Italy it will be the day of #ioleggoperché, an initiative of the Italian Publishers Association (AIE), when books and readers take centre stage.
Since reading is a passion to be shared with others, Pirelli supports the #ioleggoperché initiative as part of its commitment to culture, with the aim of promoting books and reading among the readers of tomorrow.
A lively and lavish programme of events will be put on across the country – in squares, bookshops, libraries, and universities – which you can follow on the website www.ioleggoperché.it.
Meanwhile, many readers are already taking part on the ioleggoperché.it social wall. Many of them have already decided to become messengers and personally engage in winning over new readers. Their weapons of choice? Books and passion – of course!
Also the Pirelli Foundation has chosen to become a special messenger of #ioleggoperché and is inviting employees who love books to win over new readers among their colleagues.
Follow us on the Foundation’s Facebook page and you too can share your passion for reading with #ioleggoperché.