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Premio Campiello Junior:
a new literary award born with the Pirelli Libraries

For the second year running, Pirelli is supporting the Premio Campiello, the prestigious literary award set up in 1962 for works of Italian fiction. The renewed partnership with an institution that, throughout its long history, has built up a strong relationship between the business world and that of culture reaffirms Pirelli’s commitment to promoting reading. This can be seen in particular in the three company-run libraries in Bicocca, Bollate and Settimo Torinese, and in its support for cultural projects and events.

This year, the Pirelli libraries, together with the Fondazione Campiello, have launched a new award for children and young people, in the belief that reading plays a key role in the education of the young. The award is the Premio Campiello Junior, which is being launched in its first edition for Italian works of fiction and poetry, open to children between the ages of 10 and 14.

The rules and full details of the competition ere published on the website of the Premio Campiello. The selection of the three finalists will be made by a jury of experts in children’s literature and specialists in the sector. The writer Roberto Piumini will be called upon to chair the jury, which will consist of Chiara Lagani, actress and playwright, Martino Negri, lecturer of didactics of literature and of literature for children at the University of Milano-Bicocca, Michela Possamai, lecturer at the IUSVE University of Venice, and former member of the Campiello Giovani jury, and David Tolin, bookseller and president of ALIR.

The real protagonists, who will be called upon to choose the winner of this first edition of the Premio Campiello Junior will, however, be young readers from across Italy: a popular jury consisting of 160 children in their last year of primary school or in their three years of lower secondary school. The winner will be announced in May 2022 and celebrated in September during the 2022 Campiello award ceremony.

Together with the Premio Campiello, the Pirelli Foundation is planning an occasion packed with events and surprises for all the young people in the jury and for all the enthusiastic young readers. There will be a series of initiatives devoted to the world of books and publishing for children, in which the finalist authors will also take part. The events will be announced over the coming months. To keep abreast of what is going on, you can subscribe to the Pirelli Foundation newsletter.

For the second year running, Pirelli is supporting the Premio Campiello, the prestigious literary award set up in 1962 for works of Italian fiction. The renewed partnership with an institution that, throughout its long history, has built up a strong relationship between the business world and that of culture reaffirms Pirelli’s commitment to promoting reading. This can be seen in particular in the three company-run libraries in Bicocca, Bollate and Settimo Torinese, and in its support for cultural projects and events.

This year, the Pirelli libraries, together with the Fondazione Campiello, have launched a new award for children and young people, in the belief that reading plays a key role in the education of the young. The award is the Premio Campiello Junior, which is being launched in its first edition for Italian works of fiction and poetry, open to children between the ages of 10 and 14.

The rules and full details of the competition ere published on the website of the Premio Campiello. The selection of the three finalists will be made by a jury of experts in children’s literature and specialists in the sector. The writer Roberto Piumini will be called upon to chair the jury, which will consist of Chiara Lagani, actress and playwright, Martino Negri, lecturer of didactics of literature and of literature for children at the University of Milano-Bicocca, Michela Possamai, lecturer at the IUSVE University of Venice, and former member of the Campiello Giovani jury, and David Tolin, bookseller and president of ALIR.

The real protagonists, who will be called upon to choose the winner of this first edition of the Premio Campiello Junior will, however, be young readers from across Italy: a popular jury consisting of 160 children in their last year of primary school or in their three years of lower secondary school. The winner will be announced in May 2022 and celebrated in September during the 2022 Campiello award ceremony.

Together with the Premio Campiello, the Pirelli Foundation is planning an occasion packed with events and surprises for all the young people in the jury and for all the enthusiastic young readers. There will be a series of initiatives devoted to the world of books and publishing for children, in which the finalist authors will also take part. The events will be announced over the coming months. To keep abreast of what is going on, you can subscribe to the Pirelli Foundation newsletter.

The wisdom of new companies

A path to achieve a type of product organisation where the “human capital” takes on an increasingly essential and indispensable role

Human capital. And therefore, paying greater attention to the women and men who live and work within companies, to the “human content” involved in the organisation of production. This is not a new theme, and yet we never stop exploring it. It’s inevitable, considering the endless variety of human relationships and of the companies in which they take shape. L’impresa saggia. Come le imprese creano l’innovazione continua (The wise company. How companies create continuous innovation) by Ikujiro Nonaka and Hirotaka Takeuchi, recently published in Italy, is a book to be read precisely by those who wish to earnestly explore and delve into the plethora of topics that bind together production and its human components.
The title accurately summarises its content. According to the two authors, “wise companies” are those that are able to have an impact on human relationships in order to instil new knowledge in organisational practices and turn it into continuous activity and innovation at individual, corporate and social level. A company’s ability to take on change arises from this wisdom. Especially today, when on one hand it’s important to “manage change at high speed” while on the other it’s essential to not only focus on one’s own results but also on ensuring that the objectives of company and society are aligned. For Nonaka and Takeuchi, the keystone to the development of continuous innovation lies in the cultivation of a practical wisdom, moulded by values, ethics and morality.
The two researchers are acknowledged as the intellectual fathers of knowledge management, especially due to their work entitled The knowledge-creating company. They apply their – rather complex – reasoning to the stories of dynamic, long-lived and sustainable groups: from Honda to Shimano, from Eisai to Toyota, from Apple to MIT Media Lab. The lowest common denominator linking these companies is the excellence of their “bosses”, who were able to activate the whole structures they oversaw in order to create new products and new processes, from which yielded great benefits for collaborators, customers, community and society.
The book is divided into two distinct parts. The first part expounds the theoretical basis required to “shift from knowledge to wisdom”; the second part explores “six practices” needed to give shape and content to the wise company.
A human-centric model for product organisation and its management emerges from Nonaka and Takeuchi’s work, a model able to spark virtuous circles of knowledge creation and activate innovation as an agent of change. It requires, however, great open-mindedness and the ability to question many already established management principles.

L’impresa saggia. Come le imprese creano l’innovazione continua (The wise company. How companies create continuous innovation)
Ikujiro Nonaka and Hirotaka Takeuchi
Guerini Next, 2021

A path to achieve a type of product organisation where the “human capital” takes on an increasingly essential and indispensable role

Human capital. And therefore, paying greater attention to the women and men who live and work within companies, to the “human content” involved in the organisation of production. This is not a new theme, and yet we never stop exploring it. It’s inevitable, considering the endless variety of human relationships and of the companies in which they take shape. L’impresa saggia. Come le imprese creano l’innovazione continua (The wise company. How companies create continuous innovation) by Ikujiro Nonaka and Hirotaka Takeuchi, recently published in Italy, is a book to be read precisely by those who wish to earnestly explore and delve into the plethora of topics that bind together production and its human components.
The title accurately summarises its content. According to the two authors, “wise companies” are those that are able to have an impact on human relationships in order to instil new knowledge in organisational practices and turn it into continuous activity and innovation at individual, corporate and social level. A company’s ability to take on change arises from this wisdom. Especially today, when on one hand it’s important to “manage change at high speed” while on the other it’s essential to not only focus on one’s own results but also on ensuring that the objectives of company and society are aligned. For Nonaka and Takeuchi, the keystone to the development of continuous innovation lies in the cultivation of a practical wisdom, moulded by values, ethics and morality.
The two researchers are acknowledged as the intellectual fathers of knowledge management, especially due to their work entitled The knowledge-creating company. They apply their – rather complex – reasoning to the stories of dynamic, long-lived and sustainable groups: from Honda to Shimano, from Eisai to Toyota, from Apple to MIT Media Lab. The lowest common denominator linking these companies is the excellence of their “bosses”, who were able to activate the whole structures they oversaw in order to create new products and new processes, from which yielded great benefits for collaborators, customers, community and society.
The book is divided into two distinct parts. The first part expounds the theoretical basis required to “shift from knowledge to wisdom”; the second part explores “six practices” needed to give shape and content to the wise company.
A human-centric model for product organisation and its management emerges from Nonaka and Takeuchi’s work, a model able to spark virtuous circles of knowledge creation and activate innovation as an agent of change. It requires, however, great open-mindedness and the ability to question many already established management principles.

L’impresa saggia. Come le imprese creano l’innovazione continua (The wise company. How companies create continuous innovation)
Ikujiro Nonaka and Hirotaka Takeuchi
Guerini Next, 2021

Chinese horizons for Italian businesses

A thesis discussed at the University of Padua summarises market trends and commercial tools to successfully explore China

 

New markets for a better and greater growth of one’s company. A desire to explore, but with some caution. A good business culture needs these ingredients, too – acquire specific information, pay some attention, and employ adequate tools. Getting a clear picture of one’s stakeholders is extremely important. Hence, better read Il Made in Italy in vetrina: alla conquista del Mercato del Dragone (Made in Italy on display: conquering the Dragon Market), a research thesis by Rossella Longi, discussed at the University of Padua, Department of Linguistic and Literary Studies; it’s a pretty good way to get a reliable insight about China and its market, i.e. currently one of the most promising area in commercial and economic terms.

As explained at the start, Longi’s investigation aims to compare European and Chinese marketplaces and incorporates the concept of Made in Italy exports, all while also taking into consideration e-commerce platforms and Asian marketplaces.

This work analyses at first the evolution of Italian export to China, and then delves into the advertising strategies adopted especially by the Italian Trade Agency, and subsequently evaluates the impact of the Covid-19 pandemic on commercial exchanges. Beginning with the consequences the pandemic has had on consumer buying behaviour, habits and lifestyles both in the East and West, Longi outlines, on the one hand, consumer profiles that are increasingly taking shape and, on the other hand, explores the characteristics of the main platforms available to businesses aiming to build a solid presence on the Chinese market.

Rossella Longi’s research compresses a topic that’s complex and in constant evolution in a limited number of pages, and provides a useful overview not just for businesses, but for anyone wishing to gain a precise idea of how things are moving in Asia.

Il Made in Italy in vetrina: alla conquista del Mercato del Dragone (Made in Italy on display: conquering the Dragon Market)

Rossella Longi

Thesis, University of Padua, Department of Linguistic and Literary Studies, Master’s in communication Strategies, 2021

A thesis discussed at the University of Padua summarises market trends and commercial tools to successfully explore China

 

New markets for a better and greater growth of one’s company. A desire to explore, but with some caution. A good business culture needs these ingredients, too – acquire specific information, pay some attention, and employ adequate tools. Getting a clear picture of one’s stakeholders is extremely important. Hence, better read Il Made in Italy in vetrina: alla conquista del Mercato del Dragone (Made in Italy on display: conquering the Dragon Market), a research thesis by Rossella Longi, discussed at the University of Padua, Department of Linguistic and Literary Studies; it’s a pretty good way to get a reliable insight about China and its market, i.e. currently one of the most promising area in commercial and economic terms.

As explained at the start, Longi’s investigation aims to compare European and Chinese marketplaces and incorporates the concept of Made in Italy exports, all while also taking into consideration e-commerce platforms and Asian marketplaces.

This work analyses at first the evolution of Italian export to China, and then delves into the advertising strategies adopted especially by the Italian Trade Agency, and subsequently evaluates the impact of the Covid-19 pandemic on commercial exchanges. Beginning with the consequences the pandemic has had on consumer buying behaviour, habits and lifestyles both in the East and West, Longi outlines, on the one hand, consumer profiles that are increasingly taking shape and, on the other hand, explores the characteristics of the main platforms available to businesses aiming to build a solid presence on the Chinese market.

Rossella Longi’s research compresses a topic that’s complex and in constant evolution in a limited number of pages, and provides a useful overview not just for businesses, but for anyone wishing to gain a precise idea of how things are moving in Asia.

Il Made in Italy in vetrina: alla conquista del Mercato del Dragone (Made in Italy on display: conquering the Dragon Market)

Rossella Longi

Thesis, University of Padua, Department of Linguistic and Literary Studies, Master’s in communication Strategies, 2021

Europe is looking for a new common policy on social rights: labour and welfare reforms

Social media’s poor debate skills confine reality within two rigid dimensions: a thumbs up if you Like, a thumbs down if you don’t – just as in the Circus Maximums’s brutal gladiator fights, proclaiming life or death. Haters or followers, with no room for reasoned and informed criticism. No vax fundamentalists, hostile to science and competence, or the enthusiastic flatterers of anything a scientist might say on Twitter or on TV, actually forgetting that science means research, doubt, experimentation, trials and errors, that scientific victories are transient, constantly re-evaluated and transcended: apocalyptic or integrated, as Umberto Eco would call these two factions.

However, the everyday reality we experience is much more complex, resistant to banal, oversimplified rhetorics. It obliges us to think and make decisions that can only be accommodated by a Both/And framework, as opposed to a strict Either/Or polarity, in order to originally synthesise concepts able to tie together different elements, tensions, interests.

This is precisely what Europe is currently trying to achieve as, under the pressure of the pandemic and the recession that highlighted the frailness of its economic and social models, it started arguing for a new “Declaration of social rights” at the Porto Social Summit. A Declaration able to adjust welfare systems – and in consequence the public expenditure of EU countries – to the changes in the world of labour; to the requirements of healthcare, understood as global general welfare; to the need for education and knowledge not only for the new generations but also for middle-aged people at risk of being swept away by the digital divide and as such cut off from employment processes, from enjoying public and private services and, more in general, from civic rights and duties.

A Europe that can accommodate diversity along a common path. Certainly, not a Europe widening discrimination and differences, in a world where political and economic tensions on major issues are growing, regardless: issues such as the environment, social inequality, interests linked to economic growth, a government focused on digital innovation and safety – including its more sophisticated dimension, cyber security. In our age of uncertainties, Europe can redesign its internal roles and responsibilities for development so that they look outward, thus providing a significant contribution towards maintaining a balance among new civilisations.

This is the meaning of the path undertaken in the past few days in Porto. We are facing three great divides: the generational, gender and geographical gaps. If we don’t attempt to breach them with good reforms embodying a tangible sense of practical responsibility and ambitiously looking to the future, this “European social model” of which we are legitimately proud (market and welfare economy, personal initiative and public intervention in the big issues, individual rights and communal spirit, competitivity and solidarity) might not be able to take the strains arising from modern challenges.

Some leading EU heads of state are well aware of this, from the Italian Sergio Mattarella to the French Macron and the German Steinmeier who, a few days ago, in a letter addressed to “European citizens”, made clear that, “We need a strong and effective European Union, a European Union that will be a global leader in the transition to sustainable, climate neutral, and digitally supported development. We need a European Union we can all identify with, certain in the knowledge that we have done our utmost for the benefit of future generations.”

The letter (an initiative by Borut Pahor, President of the Republic of Slovenia, and immediately shared by the Quirinale), reiterates how important the themes of health, education, environment, “mutual solidarity and working together” are today. Concerning “freedom, equality, respect for human rights, the rule of law and freedom of expression, solidarity, democracy and loyalty among the Member States”, it asks, “How can we jointly ensure that these fundamental principles of European integration remain relevant for the future?”, replying that, “Although the European Union may sometimes seem ill-equipped to face the many challenges that have arise over the last decade – from the economic and financial crisis to the challenges in working towards a just and equitable EU migration system and the ongoing pandemic – we are aware that it would be much harder for each of us if we were alone.”

“Together”, then, is the key word for a “strong and effective” European Union.

The Porto Summit focused on translating these strategic aims into political choices. With Mario Draghi busy acting as the focal point in support of a greater solidarity against those in opposition (The Netherlands and the Scandinavian countries at the forefront), reluctant at the idea of a common financial commitment aimed at social issues. National politics alone are not enough to design a new welfare state, said Draghi, in support of the plan by the Economy Commissioner Paolo Gentiloni to use SURE more extensively for temporary and education support activities – SURE is the European fund set up to support unemployment and other social benefits, to be strengthened over time through EU bonds issued (and guaranteed by) Brussels on the global markets in order to have a financial buffer able to keep up with the labour market’s swift and turbulent changes. The path might be impervious, but it’s clear.

We are facing a great political contest involving democracy and change, a confidence challenge.

Opposite populist views and assorted sovereignist notions (including, alas, those internal to the complex world the EU is) have proved to be entirely incapable to provide effective answers to the needs brought on by employment, social security, trust in the future, and if we go beyond propaganda slogans that, obviously, neither “abolish poverty” nor, by putting “America first” – or Great Britain, or Italy –, guarantee long-lasting benefits. What we need, rather, is a return to passion and choices made through “good” politics, “a new season of civic commitment and political fighting”, as suggested by Antonio Scurati on Corriere della Sera (9 May). Good politics focusing on values and legitimate interests, as embodied by Whatever it takes, the phrase coined by Mario Draghi, ECB President, which saved the Euro. And by the EU’s Recovery Plan, led by Ursula von der Layen, and the Green New Deal also supported by Angela Merkel. What constitutes good politics, now, is the implementation of the Porto’s “Declaration of social rights”. These are all choices we owe to the younger generation, to our children and grandchildren, remembering with gratitude how we inherited, from our parents, a Europe ambitiously driven towards peace and development.

Social media’s poor debate skills confine reality within two rigid dimensions: a thumbs up if you Like, a thumbs down if you don’t – just as in the Circus Maximums’s brutal gladiator fights, proclaiming life or death. Haters or followers, with no room for reasoned and informed criticism. No vax fundamentalists, hostile to science and competence, or the enthusiastic flatterers of anything a scientist might say on Twitter or on TV, actually forgetting that science means research, doubt, experimentation, trials and errors, that scientific victories are transient, constantly re-evaluated and transcended: apocalyptic or integrated, as Umberto Eco would call these two factions.

However, the everyday reality we experience is much more complex, resistant to banal, oversimplified rhetorics. It obliges us to think and make decisions that can only be accommodated by a Both/And framework, as opposed to a strict Either/Or polarity, in order to originally synthesise concepts able to tie together different elements, tensions, interests.

This is precisely what Europe is currently trying to achieve as, under the pressure of the pandemic and the recession that highlighted the frailness of its economic and social models, it started arguing for a new “Declaration of social rights” at the Porto Social Summit. A Declaration able to adjust welfare systems – and in consequence the public expenditure of EU countries – to the changes in the world of labour; to the requirements of healthcare, understood as global general welfare; to the need for education and knowledge not only for the new generations but also for middle-aged people at risk of being swept away by the digital divide and as such cut off from employment processes, from enjoying public and private services and, more in general, from civic rights and duties.

A Europe that can accommodate diversity along a common path. Certainly, not a Europe widening discrimination and differences, in a world where political and economic tensions on major issues are growing, regardless: issues such as the environment, social inequality, interests linked to economic growth, a government focused on digital innovation and safety – including its more sophisticated dimension, cyber security. In our age of uncertainties, Europe can redesign its internal roles and responsibilities for development so that they look outward, thus providing a significant contribution towards maintaining a balance among new civilisations.

This is the meaning of the path undertaken in the past few days in Porto. We are facing three great divides: the generational, gender and geographical gaps. If we don’t attempt to breach them with good reforms embodying a tangible sense of practical responsibility and ambitiously looking to the future, this “European social model” of which we are legitimately proud (market and welfare economy, personal initiative and public intervention in the big issues, individual rights and communal spirit, competitivity and solidarity) might not be able to take the strains arising from modern challenges.

Some leading EU heads of state are well aware of this, from the Italian Sergio Mattarella to the French Macron and the German Steinmeier who, a few days ago, in a letter addressed to “European citizens”, made clear that, “We need a strong and effective European Union, a European Union that will be a global leader in the transition to sustainable, climate neutral, and digitally supported development. We need a European Union we can all identify with, certain in the knowledge that we have done our utmost for the benefit of future generations.”

The letter (an initiative by Borut Pahor, President of the Republic of Slovenia, and immediately shared by the Quirinale), reiterates how important the themes of health, education, environment, “mutual solidarity and working together” are today. Concerning “freedom, equality, respect for human rights, the rule of law and freedom of expression, solidarity, democracy and loyalty among the Member States”, it asks, “How can we jointly ensure that these fundamental principles of European integration remain relevant for the future?”, replying that, “Although the European Union may sometimes seem ill-equipped to face the many challenges that have arise over the last decade – from the economic and financial crisis to the challenges in working towards a just and equitable EU migration system and the ongoing pandemic – we are aware that it would be much harder for each of us if we were alone.”

“Together”, then, is the key word for a “strong and effective” European Union.

The Porto Summit focused on translating these strategic aims into political choices. With Mario Draghi busy acting as the focal point in support of a greater solidarity against those in opposition (The Netherlands and the Scandinavian countries at the forefront), reluctant at the idea of a common financial commitment aimed at social issues. National politics alone are not enough to design a new welfare state, said Draghi, in support of the plan by the Economy Commissioner Paolo Gentiloni to use SURE more extensively for temporary and education support activities – SURE is the European fund set up to support unemployment and other social benefits, to be strengthened over time through EU bonds issued (and guaranteed by) Brussels on the global markets in order to have a financial buffer able to keep up with the labour market’s swift and turbulent changes. The path might be impervious, but it’s clear.

We are facing a great political contest involving democracy and change, a confidence challenge.

Opposite populist views and assorted sovereignist notions (including, alas, those internal to the complex world the EU is) have proved to be entirely incapable to provide effective answers to the needs brought on by employment, social security, trust in the future, and if we go beyond propaganda slogans that, obviously, neither “abolish poverty” nor, by putting “America first” – or Great Britain, or Italy –, guarantee long-lasting benefits. What we need, rather, is a return to passion and choices made through “good” politics, “a new season of civic commitment and political fighting”, as suggested by Antonio Scurati on Corriere della Sera (9 May). Good politics focusing on values and legitimate interests, as embodied by Whatever it takes, the phrase coined by Mario Draghi, ECB President, which saved the Euro. And by the EU’s Recovery Plan, led by Ursula von der Layen, and the Green New Deal also supported by Angela Merkel. What constitutes good politics, now, is the implementation of the Porto’s “Declaration of social rights”. These are all choices we owe to the younger generation, to our children and grandchildren, remembering with gratitude how we inherited, from our parents, a Europe ambitiously driven towards peace and development.

Schools – children in Southern Italy and metropolitan suburbs sidelined by the digital divide

The pandemic has highlighted long-lasting personal and social weak spots, while also uncovering some new ones. Among others, a digital divide that if not addressed and counteracted in time, will lead to further gaps in education, work, income, participation, civic responsibility. Here’s a fact worth pondering on: in Southern Italy, a child (boy or girl) out of three has neither a computer nor a tablet (34% to be precise, according to data provided by SVIMEZ, the association for the development of Southern Italy). Such children are therefore shut out from the world of digital relationships, from the web and, unsurprisingly when considering these times of long-term closures and restrictions, are being marginalised in schools: no computer, no distance learning. The picture looks even worse if we also consider broadband shortages, as well as the lack of computer literacy skills on the part of these children’s families, skills required to deal with apps to attend online classes, do homework, keep in touch with teachers, professors and classmates. “La scuola perduta dai ragazzi del Sud” (“The loss of education for children in the South”), the article by Goffredo Buccini in the Corriere della Sera (30 April), has powerfully illustrated the extent of this loss, taking into account not only the digital divide but also the different class attendance rates of school children in Milan, Turin, Florence, Rome, Naples, Bari, Reggio Calabria and Palermo: excepting Palermo, the situation was much worse in cities in the South. “So far, preschools in Bari count 66 days of attendance as compared to 135 in Milan.”

The divide, digital and non-, affecting children, clearly betrays a geographical dimension that confirms the traditional inequalities found in the country, the so-called “two Italies” – indeed, Le due Italie. Perché il Paese è sempre più diseguale (The two Italies. Why the country is increasingly unequal) is the title of Alberto Magnani‘s new book, published by Castelvecchi, replete with up-to-date analyses. And yet it’s a dimension also found within the cities in the North, a rift between the wealthier and poorer parts of the city, between those who live and attend schools in neighbourhoods with higher incomes, cultures and lifestyles, and marginal peripheries.

The result is alarming: the country is in danger of leaving behind millions of children whose relationship with education was already troubled (Italy holds the negative record in Europe for school drop-out rates) and who are now even more abruptly cut out from classes, and from basic social interactions such as those with teachers and peers. Generations at risk, which in the future may experience greater difficulties with work and social integration, and may end up with a lack of knowledge, unable to take full advantage of their political and civic rights. A social wound – but also an open violation of the Italian Constitution, its principles of parity and equal opportunities.

The entire Italian landscape, when it comes to dealing with new information technologies, is disheartening. We’re in 25th place among the 27 European countries in terms of digitalisation: 17% of Italian people aged between 16 and 74 years has never used the Internet (the EU average is 9%); in many parts of the country, fast connections remain a pipe dream; familiarity with all that’s just about cutting edge online is lacking (except for social media, games and porn).

Therefore, significant action must be taken on the technological innovation front. The PNRR, or “Piano di ripresa e resilienza” (“National recovery and resilience plan”, i.e. the Italian version of the EU’s Recovery Plan), rightly allocates an impressive amount of resources to this and sets ambitious goals to bridge the gap with the rest of the EU. And Vittorio Colao, former international top manager and now the Draghi government’s minister for the digital transition, asserts, “With digital technology, a fairer Italy for young people and women.” Connectivity for all means increasing opportunities to learn, look for work and do business” (la Repubblica, 1 May).

Technologies to be developed and applied, then. A new and better cognizance of digital rights and duties, in order to inhabit the “infosphere” with self-awareness (as per Maurizio Molinari’s clear-sighted article in la Repubblica on 1 May: “Collective safety and prosperity depend on our ability to be responsible actors in digital activities… The digital space is the new employment frontier.”). A strong synergy between public and private investments for innovation. An ambitious cultural leap.

Yet, thinking about our children in the South and in the most vulnerable area of all Italian cities, more must be achieved. We must elaborate a strategy that involves local authorities, foundations, businesses, third sector structures, ensuring that the new generations won’t suffer from hardships caused by the educational digital gap, starting from primary schools. We need to provide computers and tablets, and make sure to teach how to use them, in order to learn and, more in general, develop knowledge processes. An urgent choice to be made, just as the school year is coming to a close, so as not to take the different rates of learning and school attendance we mentioned at the beginning as a given, and to be fully prepared for the year ahead.

Vaccines, hopefully, will keep the pandemic at bay. But the digital experience will go on regardless, and it’d be dreadful if this just meant heightening and aggravating disparities and inequalities.

The pandemic has highlighted long-lasting personal and social weak spots, while also uncovering some new ones. Among others, a digital divide that if not addressed and counteracted in time, will lead to further gaps in education, work, income, participation, civic responsibility. Here’s a fact worth pondering on: in Southern Italy, a child (boy or girl) out of three has neither a computer nor a tablet (34% to be precise, according to data provided by SVIMEZ, the association for the development of Southern Italy). Such children are therefore shut out from the world of digital relationships, from the web and, unsurprisingly when considering these times of long-term closures and restrictions, are being marginalised in schools: no computer, no distance learning. The picture looks even worse if we also consider broadband shortages, as well as the lack of computer literacy skills on the part of these children’s families, skills required to deal with apps to attend online classes, do homework, keep in touch with teachers, professors and classmates. “La scuola perduta dai ragazzi del Sud” (“The loss of education for children in the South”), the article by Goffredo Buccini in the Corriere della Sera (30 April), has powerfully illustrated the extent of this loss, taking into account not only the digital divide but also the different class attendance rates of school children in Milan, Turin, Florence, Rome, Naples, Bari, Reggio Calabria and Palermo: excepting Palermo, the situation was much worse in cities in the South. “So far, preschools in Bari count 66 days of attendance as compared to 135 in Milan.”

The divide, digital and non-, affecting children, clearly betrays a geographical dimension that confirms the traditional inequalities found in the country, the so-called “two Italies” – indeed, Le due Italie. Perché il Paese è sempre più diseguale (The two Italies. Why the country is increasingly unequal) is the title of Alberto Magnani‘s new book, published by Castelvecchi, replete with up-to-date analyses. And yet it’s a dimension also found within the cities in the North, a rift between the wealthier and poorer parts of the city, between those who live and attend schools in neighbourhoods with higher incomes, cultures and lifestyles, and marginal peripheries.

The result is alarming: the country is in danger of leaving behind millions of children whose relationship with education was already troubled (Italy holds the negative record in Europe for school drop-out rates) and who are now even more abruptly cut out from classes, and from basic social interactions such as those with teachers and peers. Generations at risk, which in the future may experience greater difficulties with work and social integration, and may end up with a lack of knowledge, unable to take full advantage of their political and civic rights. A social wound – but also an open violation of the Italian Constitution, its principles of parity and equal opportunities.

The entire Italian landscape, when it comes to dealing with new information technologies, is disheartening. We’re in 25th place among the 27 European countries in terms of digitalisation: 17% of Italian people aged between 16 and 74 years has never used the Internet (the EU average is 9%); in many parts of the country, fast connections remain a pipe dream; familiarity with all that’s just about cutting edge online is lacking (except for social media, games and porn).

Therefore, significant action must be taken on the technological innovation front. The PNRR, or “Piano di ripresa e resilienza” (“National recovery and resilience plan”, i.e. the Italian version of the EU’s Recovery Plan), rightly allocates an impressive amount of resources to this and sets ambitious goals to bridge the gap with the rest of the EU. And Vittorio Colao, former international top manager and now the Draghi government’s minister for the digital transition, asserts, “With digital technology, a fairer Italy for young people and women.” Connectivity for all means increasing opportunities to learn, look for work and do business” (la Repubblica, 1 May).

Technologies to be developed and applied, then. A new and better cognizance of digital rights and duties, in order to inhabit the “infosphere” with self-awareness (as per Maurizio Molinari’s clear-sighted article in la Repubblica on 1 May: “Collective safety and prosperity depend on our ability to be responsible actors in digital activities… The digital space is the new employment frontier.”). A strong synergy between public and private investments for innovation. An ambitious cultural leap.

Yet, thinking about our children in the South and in the most vulnerable area of all Italian cities, more must be achieved. We must elaborate a strategy that involves local authorities, foundations, businesses, third sector structures, ensuring that the new generations won’t suffer from hardships caused by the educational digital gap, starting from primary schools. We need to provide computers and tablets, and make sure to teach how to use them, in order to learn and, more in general, develop knowledge processes. An urgent choice to be made, just as the school year is coming to a close, so as not to take the different rates of learning and school attendance we mentioned at the beginning as a given, and to be fully prepared for the year ahead.

Vaccines, hopefully, will keep the pandemic at bay. But the digital experience will go on regardless, and it’d be dreadful if this just meant heightening and aggravating disparities and inequalities.

A good map

A book by Maurizio Ferraris provides a different and significant reading of today and, above all, of what tomorrow could be.

 

Good maps to see where you are; good compasses to find the best path forward. Everyone needs them. Including those who – whether entrepreneurs or managers – find themselves responsible not only for themselves but also for women and men who undertake the adventurous journey of setting up a business. A good map for understanding, which is also a compass for finding one’s way; this is exactly what the latest book by Maurizio Ferraris – Documanità. Filosofia del mondo nuovo (Dochumanity. A philosophy for the new world) –, which describes the present, and especially the future, with an approach that’s extremely stimulating approach, to be thoroughly enjoyed.

The author’s starting point is the realisation that relying on the past to think about the future is now obsolete and useless, because the “technological revolution” we are experiencing has radically changed all terms of comparison.

The web, Ferraris explains, is the largest recording device that humanity has developed so far, and this explains the importance of the changes it has produced. Suffice to say that although one human being out of two does not yet own a mobile phone, the number of connected devices totals 23 billion: more than three times the world’s population. This connection produces every day a number of  socially relevant objects, a higher number than all those produced by all factories around the world: a huge amount of actions, contacts, transactions and trails encoded in 2.5 quintillion bytes. The available number of signs that can be manipulated and combined becomes immeasurably greater than in any other previous culture, and this changes everything.

From here, as we were saying, Ferraris’s book begins a prologue dedicated to describing the “new world”, and then continues with a first part devoted to portraying the nature of the web and a second and third parts that narrate ourselves and our origins. The fourth and last part, finally, addresses the crucial question: where are we going? Ferraris has written a great book. Naturally, it includes passages that are fascinating yet not always easy to read; nonetheless, it is not difficult to find ourselves immersed, together with the author, in a world – our world – seen through different eyes, yet finding familiar points of reference such as those dedicated to automation, information, environment, biosphere, the meaning of work, merit, production, goods, education, consumption.

From all this, a radical revision of the conceptual construction of our ways of looking at technology, humanity and capital, arises. A magnificent book, to be read and re-read.

Documanità. Filosofia del mondo nuovo (Dochumanity. A philosophy for the new world)

Maurizio Ferraris

Laterza, 2021

A book by Maurizio Ferraris provides a different and significant reading of today and, above all, of what tomorrow could be.

 

Good maps to see where you are; good compasses to find the best path forward. Everyone needs them. Including those who – whether entrepreneurs or managers – find themselves responsible not only for themselves but also for women and men who undertake the adventurous journey of setting up a business. A good map for understanding, which is also a compass for finding one’s way; this is exactly what the latest book by Maurizio Ferraris – Documanità. Filosofia del mondo nuovo (Dochumanity. A philosophy for the new world) –, which describes the present, and especially the future, with an approach that’s extremely stimulating approach, to be thoroughly enjoyed.

The author’s starting point is the realisation that relying on the past to think about the future is now obsolete and useless, because the “technological revolution” we are experiencing has radically changed all terms of comparison.

The web, Ferraris explains, is the largest recording device that humanity has developed so far, and this explains the importance of the changes it has produced. Suffice to say that although one human being out of two does not yet own a mobile phone, the number of connected devices totals 23 billion: more than three times the world’s population. This connection produces every day a number of  socially relevant objects, a higher number than all those produced by all factories around the world: a huge amount of actions, contacts, transactions and trails encoded in 2.5 quintillion bytes. The available number of signs that can be manipulated and combined becomes immeasurably greater than in any other previous culture, and this changes everything.

From here, as we were saying, Ferraris’s book begins a prologue dedicated to describing the “new world”, and then continues with a first part devoted to portraying the nature of the web and a second and third parts that narrate ourselves and our origins. The fourth and last part, finally, addresses the crucial question: where are we going? Ferraris has written a great book. Naturally, it includes passages that are fascinating yet not always easy to read; nonetheless, it is not difficult to find ourselves immersed, together with the author, in a world – our world – seen through different eyes, yet finding familiar points of reference such as those dedicated to automation, information, environment, biosphere, the meaning of work, merit, production, goods, education, consumption.

From all this, a radical revision of the conceptual construction of our ways of looking at technology, humanity and capital, arises. A magnificent book, to be read and re-read.

Documanità. Filosofia del mondo nuovo (Dochumanity. A philosophy for the new world)

Maurizio Ferraris

Laterza, 2021

Good social enterprises

A book collecting research on these particular type of production organisations, including over a hundred case studies worth knowing about, has recently been published.

 

Social enterprises able to “do business” while acting for the good of the territory. Two aspects that can be compatible and yet need to be thoroughly understood, so that they can be reproduced in similar organisations. This is also why reading these collected studies, L’Impresa Sociale in Italia. Identità, ruoli e resilienza (The social enterprise in Italy. Identities, roles and resilience), curated by Iris Network, the network linking leading experts on Italian social enterprise, which since 2006 has been promoting activities of theoretical thought and empirical investigation in order to foster in-depth knowledge about social enterprises, establishing their role and improving their intervention capacity.

Iris Network’s fourth report analyses the main factors that have determined the response to third sector organisations, especially social enterprises, during the pandemic, and illustrates what could be the strengths on which to rely for the future.

The collection includes several in-depth investigations that begin by contextually framing the “social enterprise” phenomenon and the third sector in Italy and then swiftly continue to examine the contribution of this type of organisation for Southern Italy and the creation of employment; crucial aspects inherent to how a social enterprise should act are consequently scrutinised, such as the generation of social value, and changing politics for the territory and culture. Three further pieces of research focus on the contribution of social enterprises in Italy in the fight against Covid-19, and the conclusion focuses on a final study devoted to providing answers to a single question: how can we support this type of enterprise? The collected research is accompanied by a selection of over a hundred case studies describing the experiences of social enterprises, concisely but including details for further investigation.

Thereby, this investigative work portrays a particular type of business culture and its varied practical forms, and getting to know them can only benefit most people (even those who, entrepreneurs or managers, are not directly involved in a social enterprise).

L’Impresa Sociale in Italia. Identità, ruoli e resilienza (The social enterprise in Italy. Identities, roles and resilience)

Various authors. (curated by Carlo Borzaga and Marco Musella), Fourth Report Iris Network, 2021

A book collecting research on these particular type of production organisations, including over a hundred case studies worth knowing about, has recently been published.

 

Social enterprises able to “do business” while acting for the good of the territory. Two aspects that can be compatible and yet need to be thoroughly understood, so that they can be reproduced in similar organisations. This is also why reading these collected studies, L’Impresa Sociale in Italia. Identità, ruoli e resilienza (The social enterprise in Italy. Identities, roles and resilience), curated by Iris Network, the network linking leading experts on Italian social enterprise, which since 2006 has been promoting activities of theoretical thought and empirical investigation in order to foster in-depth knowledge about social enterprises, establishing their role and improving their intervention capacity.

Iris Network’s fourth report analyses the main factors that have determined the response to third sector organisations, especially social enterprises, during the pandemic, and illustrates what could be the strengths on which to rely for the future.

The collection includes several in-depth investigations that begin by contextually framing the “social enterprise” phenomenon and the third sector in Italy and then swiftly continue to examine the contribution of this type of organisation for Southern Italy and the creation of employment; crucial aspects inherent to how a social enterprise should act are consequently scrutinised, such as the generation of social value, and changing politics for the territory and culture. Three further pieces of research focus on the contribution of social enterprises in Italy in the fight against Covid-19, and the conclusion focuses on a final study devoted to providing answers to a single question: how can we support this type of enterprise? The collected research is accompanied by a selection of over a hundred case studies describing the experiences of social enterprises, concisely but including details for further investigation.

Thereby, this investigative work portrays a particular type of business culture and its varied practical forms, and getting to know them can only benefit most people (even those who, entrepreneurs or managers, are not directly involved in a social enterprise).

L’Impresa Sociale in Italia. Identità, ruoli e resilienza (The social enterprise in Italy. Identities, roles and resilience)

Various authors. (curated by Carlo Borzaga and Marco Musella), Fourth Report Iris Network, 2021

The Pirelli Foundation at “Una Rete in viaggio. Storie, idee, progetti”

From 3 March to 28 April 2021, Rete Fotografia, the association for the promotion of photography, of which the Pirelli Foundation is a member, has put on a panel of online meetings entitled Una rete in viaggio. Storie, idee, progetti” (“A network on the move: stories, ideas, projects”). The events create opportunities to promote photography by sharing experiences among members of Rete Fotografia and the public. A series of events discuss common themes such as corporate clients and private archives, photography as a tool for teaching, and photography as a profession.

The Pirelli Foundation also contributed with two events: on 10 March, concerning landscape and industrial architecture, in partnership with Fondazione AEM and Fondazione Fiera Milano, and, on 14 April, on visual education, training and teaching courses, together with CFP Bauer and MUFOCO-Museo di Fotografia Contemporanea.

During the meeting on 10 March, a conversation with Fondazione AEM and Fondazione Fiera examined the rise of industry in Milan in the late nineteenth century, as documented in the photographic archives of the three institutions. The investigation looked at the first industrial buildings in Milan, at “The City Rises”, and at how industry portrayed itself at international fairs such as the Milan International Expo in 1906. It then examined the interruption caused by the Second World War, with the impact of the bombing raids of 1943 on the city of Milan and on its industry, and then the buildings, such as the Pirelli Tower, that became symbols of the economic boom and reconstruction in the 1960s. Lastly, it looked at the present day, with a reflection on urban transformation and the role of business in cities. On 14 April, the subject was that of the importance of visual education at a time, like the present, that has brought a proliferation of images and photographs. The topic was examined starting from the identification of three key words, “look”, “promote” and “create”, which became the underlying thread of the conversation between the institutions. The Pirelli Foundation, CFP Bauer and the Museo di Fotografia Contemporanea illustrated the teaching methods used, and the training courses put on for their public, and especially children and young people, helping them to view and understand photographs and their historical heritage. The practical steps involved in making photography a valid tool for conveying and expanding knowledge, refining both sensitivities and the imagination and creative intelligence, were also analysed.

The two meetings provided opportunities for networking and exploring the role of photography as a language to represent art, the landscape, architecture, and science, and as an instrument with didactic as well as documentary and social functions. All the meetings are available on the Youtube channel and on the Facebook page of Rete Fotografia.

From 3 March to 28 April 2021, Rete Fotografia, the association for the promotion of photography, of which the Pirelli Foundation is a member, has put on a panel of online meetings entitled Una rete in viaggio. Storie, idee, progetti” (“A network on the move: stories, ideas, projects”). The events create opportunities to promote photography by sharing experiences among members of Rete Fotografia and the public. A series of events discuss common themes such as corporate clients and private archives, photography as a tool for teaching, and photography as a profession.

The Pirelli Foundation also contributed with two events: on 10 March, concerning landscape and industrial architecture, in partnership with Fondazione AEM and Fondazione Fiera Milano, and, on 14 April, on visual education, training and teaching courses, together with CFP Bauer and MUFOCO-Museo di Fotografia Contemporanea.

During the meeting on 10 March, a conversation with Fondazione AEM and Fondazione Fiera examined the rise of industry in Milan in the late nineteenth century, as documented in the photographic archives of the three institutions. The investigation looked at the first industrial buildings in Milan, at “The City Rises”, and at how industry portrayed itself at international fairs such as the Milan International Expo in 1906. It then examined the interruption caused by the Second World War, with the impact of the bombing raids of 1943 on the city of Milan and on its industry, and then the buildings, such as the Pirelli Tower, that became symbols of the economic boom and reconstruction in the 1960s. Lastly, it looked at the present day, with a reflection on urban transformation and the role of business in cities. On 14 April, the subject was that of the importance of visual education at a time, like the present, that has brought a proliferation of images and photographs. The topic was examined starting from the identification of three key words, “look”, “promote” and “create”, which became the underlying thread of the conversation between the institutions. The Pirelli Foundation, CFP Bauer and the Museo di Fotografia Contemporanea illustrated the teaching methods used, and the training courses put on for their public, and especially children and young people, helping them to view and understand photographs and their historical heritage. The practical steps involved in making photography a valid tool for conveying and expanding knowledge, refining both sensitivities and the imagination and creative intelligence, were also analysed.

The two meetings provided opportunities for networking and exploring the role of photography as a language to represent art, the landscape, architecture, and science, and as an instrument with didactic as well as documentary and social functions. All the meetings are available on the Youtube channel and on the Facebook page of Rete Fotografia.

Multimedia

Images

A culture of good decisions

A book summarising the correct path to make effective, shared and useful decisions

Decision-making skills are a must for those who consider themselves true entrepreneurs and managers. Making a decision means making a choice, showing the way, looking beyond the present moment – it means growing your business. But how? And by which method? Giulia Bussi’s book, Decidere bene. Un’educazione alla decisione in tempi difficili (Making good decisions. An education in decision-making during difficult times), helps us understand which steps should be taken in order to make business decisions in the most effective manner. Decisions that the author herself defines as “good”: that is, able to satisfy the individual without upsetting others.

The book – about 150 pages and very readable – begins with an important clarification: decisions seem to be made in just a moment, but in reality they are the results of lengthy groundwork. It then continues to emphasise how the key to sustainability, a factor on which the effectiveness and credibility of managers rests on nowadays, is the ability to make choices that respect the interests of all stakeholders involved – shareholders, suppliers, customers, employees, local authorities and the territory.

Bussi then builds a “path” to help you find your way towards good decisions that are in line with your goals and projects, and that take others into consideration. All this while picking and choosing useful bits from different disciplines such as psychology, sociology, logic, ethics and philosophy. Because, in the end, every decision is a social and emotional act, and should be considered as such.

The book consists of four sections. The first outlines “the boundaries within which we move in order to make a decision”; the second addresses “the individual and societal elements at stake in the decision-making process”; the third establishes “whether logical reasoning, analysis and the rational use of data can facilitate effective decisions”; finally, the fourth section tries to answer the book’s fundamental question: “Is it possible to foster a personal and social education that will help you make good decisions, both at an individual and at a group level?”.

While Giulia Bussi’s book is an easy read, it deals with a complex subject, not yet fully defined but certainly essential to good business culture.

Decidere bene. Un’educazione alla decisione in tempi difficili (Making good decisions. An education in decision-making during difficult times)

Giulia Bussi

Franco Angeli, 2021

A book summarising the correct path to make effective, shared and useful decisions

Decision-making skills are a must for those who consider themselves true entrepreneurs and managers. Making a decision means making a choice, showing the way, looking beyond the present moment – it means growing your business. But how? And by which method? Giulia Bussi’s book, Decidere bene. Un’educazione alla decisione in tempi difficili (Making good decisions. An education in decision-making during difficult times), helps us understand which steps should be taken in order to make business decisions in the most effective manner. Decisions that the author herself defines as “good”: that is, able to satisfy the individual without upsetting others.

The book – about 150 pages and very readable – begins with an important clarification: decisions seem to be made in just a moment, but in reality they are the results of lengthy groundwork. It then continues to emphasise how the key to sustainability, a factor on which the effectiveness and credibility of managers rests on nowadays, is the ability to make choices that respect the interests of all stakeholders involved – shareholders, suppliers, customers, employees, local authorities and the territory.

Bussi then builds a “path” to help you find your way towards good decisions that are in line with your goals and projects, and that take others into consideration. All this while picking and choosing useful bits from different disciplines such as psychology, sociology, logic, ethics and philosophy. Because, in the end, every decision is a social and emotional act, and should be considered as such.

The book consists of four sections. The first outlines “the boundaries within which we move in order to make a decision”; the second addresses “the individual and societal elements at stake in the decision-making process”; the third establishes “whether logical reasoning, analysis and the rational use of data can facilitate effective decisions”; finally, the fourth section tries to answer the book’s fundamental question: “Is it possible to foster a personal and social education that will help you make good decisions, both at an individual and at a group level?”.

While Giulia Bussi’s book is an easy read, it deals with a complex subject, not yet fully defined but certainly essential to good business culture.

Decidere bene. Un’educazione alla decisione in tempi difficili (Making good decisions. An education in decision-making during difficult times)

Giulia Bussi

Franco Angeli, 2021

Growth by contamination

The story and analysis of the Contamination Lab Torino can teach us how valuable the principles of sharing and openness are for development.

 

Contamination leads to growth. A statement that might sound absurd and “shocking”, but only at first sight: in fact, human development, progress, the growth of society and organisations (companies included) have actually always been driven by an outward movement, attention to others, and a shrewd awareness of how what’s good and stimulating can be found in places and spaces outside our own. “Contamination” generates innovation. It is therefore both good and interesting to read about any efforts undertaken in this direction, such as the activity still ongoing between the Polytechnic and the University of Turin.

Design e sostenibilità per la formazione imprenditoriale. L’esperienza del Contamination Lab Torino (Design and sustainability for entrepreneurship education. The experience of Contamination Lab Torino) collects a series of studies and research focused on activities such as the one held in Turin, whose shape and meaning were at first inspired by the field of design. The curators of these collected studies – Eleonora Fiore, Chiara L. Remondino, Giuliano Sansone – explain that “living through a historical period that forces on us themes of change management and the continuous redefinition and integration of skills, leads to important questions for the academic world.” And these are what inspired the two universities to create a place for the contamination of ideas and experiences: the Contamination Lab Torino (CLabTo). In their own words, this is “A space for students, researchers and teachers, open to stakeholders, and aimed at transdisciplinary entrepreneurship education.”

The work attempts to investigate in depth the essential features of this particular experiment, starting with an analysis of new models of business education, moving on to describe the experience of CLabTo, exploring aspects such as essential education and techniques for the evaluation of the results, and finally outlining what might be the professions most suitable to reconcile different experiences within common activities.

This body of research on CLabTo has the great merit of telling us about something that is tangible and rooted in the territory, as well as showing us how, as mentioned at the start, by combining different incentives and experiences we can all grow together

Design e sostenibilità per la formazione imprenditoriale. L’esperienza del Contamination Lab Torino (Design and sustainability for entrepreneurship education. The experience of Contamination Lab Torino)

Eleonora Fiore, Chiara L. Remondino, Giuliano Sansone

Egea, 2021

The story and analysis of the Contamination Lab Torino can teach us how valuable the principles of sharing and openness are for development.

 

Contamination leads to growth. A statement that might sound absurd and “shocking”, but only at first sight: in fact, human development, progress, the growth of society and organisations (companies included) have actually always been driven by an outward movement, attention to others, and a shrewd awareness of how what’s good and stimulating can be found in places and spaces outside our own. “Contamination” generates innovation. It is therefore both good and interesting to read about any efforts undertaken in this direction, such as the activity still ongoing between the Polytechnic and the University of Turin.

Design e sostenibilità per la formazione imprenditoriale. L’esperienza del Contamination Lab Torino (Design and sustainability for entrepreneurship education. The experience of Contamination Lab Torino) collects a series of studies and research focused on activities such as the one held in Turin, whose shape and meaning were at first inspired by the field of design. The curators of these collected studies – Eleonora Fiore, Chiara L. Remondino, Giuliano Sansone – explain that “living through a historical period that forces on us themes of change management and the continuous redefinition and integration of skills, leads to important questions for the academic world.” And these are what inspired the two universities to create a place for the contamination of ideas and experiences: the Contamination Lab Torino (CLabTo). In their own words, this is “A space for students, researchers and teachers, open to stakeholders, and aimed at transdisciplinary entrepreneurship education.”

The work attempts to investigate in depth the essential features of this particular experiment, starting with an analysis of new models of business education, moving on to describe the experience of CLabTo, exploring aspects such as essential education and techniques for the evaluation of the results, and finally outlining what might be the professions most suitable to reconcile different experiences within common activities.

This body of research on CLabTo has the great merit of telling us about something that is tangible and rooted in the territory, as well as showing us how, as mentioned at the start, by combining different incentives and experiences we can all grow together

Design e sostenibilità per la formazione imprenditoriale. L’esperienza del Contamination Lab Torino (Design and sustainability for entrepreneurship education. The experience of Contamination Lab Torino)

Eleonora Fiore, Chiara L. Remondino, Giuliano Sansone

Egea, 2021