Art for improving production
A book indicates the ties, including operational ones, between the artistic sense and the organisation of production
Good production is always somewhat similar to inventing. The best managers and entrepreneurs are those who know how to invent, who innovate therefore within the organisation of production, which was similar to any old production beforehand. Yet producing also has something artistic. Indeed, it is the merger of art and enterprise that makes up one of the latest conquests in the world of management and innovation. Not – and we need to say this straight away – only in terms of the Company’s Social Responsibility, which leads the same to make commitments towards enhancing the value of art in the social context within which it operates, but also in terms of using art to improve the organisation of production, what is commonly referred to as office work and factory work. A very far-off and imaginative goal, but examples of this approach already exist, yet their methodical analysis and correct interpretation are necessary.
“L’arte per il management” [Art for management] by Viola Giacometti and Sara Mazzocchi (both researchers who specialise in corporate storytelling applied to strategic consulting and organisational learning), is one of the first books to have been written to this end, because it explains how to use art to those in charge of corporate training and to those who are in search of innovative work methods.
The book is based on two considerations. On the one hand, it is obvious how art is something extremely powerful and magnificent, capable of opening up new perspectives, of connecting us emotionally with the world and of anticipating the future. On the other, it is still an almost unexplored path: relating art with businesses, when this relationship should be geared towards specific objectives and be functional to a strategy for improving the work organisation in a company. .
The book then explains how art – seen as a tool to activate thinking – can be useful when connected to narration to improve the organisation of production. In order to define a work method in this sense, Giacometti and Mazzocchi first draw out the basic concept of the relationship between art and enterprise, then the value of narration as a tool to convey knowledge, then a five-step path genuinely to apply art to companies – triggering participated activation, immersion and (strategic) loss of control, transformation (movement), emergence -, and then a series of practical cases to conclude.
The two authors write as follows at the beginning of their work: “What makes us really stand out is our imaginative and creative ability, which we exercise through the form of narration. So why do we continue to think that art, that emotions should be relegated to our time outside work? to non-adults? to the non-productive?”.
L’arte per il management. Un nuovo modello d’incontro basato sullo storytelling [Art for management. A new approach model based on storytelling]
Viola Giacometti, Sara Mazzocchi
Franco Angeli, 2016
A book indicates the ties, including operational ones, between the artistic sense and the organisation of production
Good production is always somewhat similar to inventing. The best managers and entrepreneurs are those who know how to invent, who innovate therefore within the organisation of production, which was similar to any old production beforehand. Yet producing also has something artistic. Indeed, it is the merger of art and enterprise that makes up one of the latest conquests in the world of management and innovation. Not – and we need to say this straight away – only in terms of the Company’s Social Responsibility, which leads the same to make commitments towards enhancing the value of art in the social context within which it operates, but also in terms of using art to improve the organisation of production, what is commonly referred to as office work and factory work. A very far-off and imaginative goal, but examples of this approach already exist, yet their methodical analysis and correct interpretation are necessary.
“L’arte per il management” [Art for management] by Viola Giacometti and Sara Mazzocchi (both researchers who specialise in corporate storytelling applied to strategic consulting and organisational learning), is one of the first books to have been written to this end, because it explains how to use art to those in charge of corporate training and to those who are in search of innovative work methods.
The book is based on two considerations. On the one hand, it is obvious how art is something extremely powerful and magnificent, capable of opening up new perspectives, of connecting us emotionally with the world and of anticipating the future. On the other, it is still an almost unexplored path: relating art with businesses, when this relationship should be geared towards specific objectives and be functional to a strategy for improving the work organisation in a company. .
The book then explains how art – seen as a tool to activate thinking – can be useful when connected to narration to improve the organisation of production. In order to define a work method in this sense, Giacometti and Mazzocchi first draw out the basic concept of the relationship between art and enterprise, then the value of narration as a tool to convey knowledge, then a five-step path genuinely to apply art to companies – triggering participated activation, immersion and (strategic) loss of control, transformation (movement), emergence -, and then a series of practical cases to conclude.
The two authors write as follows at the beginning of their work: “What makes us really stand out is our imaginative and creative ability, which we exercise through the form of narration. So why do we continue to think that art, that emotions should be relegated to our time outside work? to non-adults? to the non-productive?”.
L’arte per il management. Un nuovo modello d’incontro basato sullo storytelling [Art for management. A new approach model based on storytelling]
Viola Giacometti, Sara Mazzocchi
Franco Angeli, 2016