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From “Tech Stories” to “Rinascita”.
The Pirelli Historical Archives on display

An eventful June with “stories” and exhibits at which the Pirelli Foundation is presenting a number of documents from the Pirelli Historical Archives.

The exhibit “TECH STORIES. Politecnico di Milano 1863-2013” kicked off on 13 June and is an event rich with stories of architecture, design and engineering to celebrate the 150th anniversary of Politecnico di Milano, a university that is the embodiment of excellence in innovation, technology and education in Italy and throughout the world. The exhibit tells the stories of the most important people and events from the history of Politecnico, which educated some of the most prominent Italian architects, engineers and business people, including Giovanni Battista Pirelli, who was to go on to work in the rubber industry after graduating in 1869. “L’impresa della gomma” (The enterprise of rubber) is the title for the section dedicated to Pirelli, which features historical materials documenting some of the most important milestones from the history of this well-known Milan tyre manufacturer. Along side photos of the graduating class of 1869 and the hand-written letters of Professor Colombo to Giovanni Battista Pirelli, there is the photo of the first Milan factory in Via Ponte Seveso, catalogues from the period, and some of the most famous Pirelli advertisements by Bob Noorda, Alessandro Mendini and Armando Testa that are preserved in our Historical Archives. The exhibit will be running from 13 June to 10 December at the Museum of Science and Technology in Milan.

Rinascita. Storie dell’italia che ce l’ha fatta” (Rebirth. Stories of an Italy that made it) tells another story, that of twenty years of Italian artistic and industrial production which made Italy the land of design, fashion and creativity. It is the story of the rise of original Italian products that were to become global status symbols, such as Pirelli’s Cinturato tyres, and which tell the story of the transformation of Italian industry and the Italian way of life. Stories of an Italy that made it.

Featured from our archives, there are a number of the company’s advertisements, photos of the Pirelli building (nicknamed the Pirellone for its great height), and issues of the historical Pirelli magazine, which was published from 1948 to 1972.

The exhibit will be running from 21 June to 2 November at Palazzo Mazzetti in Asti. 

An eventful June with “stories” and exhibits at which the Pirelli Foundation is presenting a number of documents from the Pirelli Historical Archives.

The exhibit “TECH STORIES. Politecnico di Milano 1863-2013” kicked off on 13 June and is an event rich with stories of architecture, design and engineering to celebrate the 150th anniversary of Politecnico di Milano, a university that is the embodiment of excellence in innovation, technology and education in Italy and throughout the world. The exhibit tells the stories of the most important people and events from the history of Politecnico, which educated some of the most prominent Italian architects, engineers and business people, including Giovanni Battista Pirelli, who was to go on to work in the rubber industry after graduating in 1869. “L’impresa della gomma” (The enterprise of rubber) is the title for the section dedicated to Pirelli, which features historical materials documenting some of the most important milestones from the history of this well-known Milan tyre manufacturer. Along side photos of the graduating class of 1869 and the hand-written letters of Professor Colombo to Giovanni Battista Pirelli, there is the photo of the first Milan factory in Via Ponte Seveso, catalogues from the period, and some of the most famous Pirelli advertisements by Bob Noorda, Alessandro Mendini and Armando Testa that are preserved in our Historical Archives. The exhibit will be running from 13 June to 10 December at the Museum of Science and Technology in Milan.

Rinascita. Storie dell’italia che ce l’ha fatta” (Rebirth. Stories of an Italy that made it) tells another story, that of twenty years of Italian artistic and industrial production which made Italy the land of design, fashion and creativity. It is the story of the rise of original Italian products that were to become global status symbols, such as Pirelli’s Cinturato tyres, and which tell the story of the transformation of Italian industry and the Italian way of life. Stories of an Italy that made it.

Featured from our archives, there are a number of the company’s advertisements, photos of the Pirelli building (nicknamed the Pirellone for its great height), and issues of the historical Pirelli magazine, which was published from 1948 to 1972.

The exhibit will be running from 21 June to 2 November at Palazzo Mazzetti in Asti.