Pirelli at Bookcity 2022 With a meeting that examines the idea of thinking ahead
This year the Pirelli Foundation will once again be present at Bookcity Milano, the event promoted by the City of Milan and by the Associazione BookCity Milano, with the aim of putting books and readers in the spotlight in a series of events around the city
In particular, on Saturday 19 November 2022 at 6.30 p.m., the Pirelli Foundation and the Fondazione Corriere della Sera are putting on a meeting entitled “Una storia al futuro. Racconti d’impresa tra ricerca, innovazione e cultura” (“Thinking Ahead: Business Stories in Research, Innovation, and Culture”). The conversation between Antonio Calabrò, Ernesto Ferrero and Piergaetano Marchetti will take its cue from the book Thinking Ahead. Pirelli: 150 Years of Industry, Innovation and Culture, edited by the Pirelli Foundation and published by Marsilio, accompanied by a reading of excerpts from the volume curated by Isabella Ragonese.
The book is a collective account of the most important technological breakthroughs achieved by Pirelli and by great names in the field of research, from the founding of the company in 1872 through to the present day. It includes contributions from representatives of the institutions, including Maria Cristina Messa, the Minister of University and Research, and Ferruccio Resta and Guido Saracco, the rectors of the Politecnico Universities of Milan and Turin, as well as great Italian authors such as Ernesto Ferrero, Giuseppe Lupo, and Bruno Arpaia. There are also contributions from international authors such as Ian McEwan, Geoff Mulgan and David Weinberger, and from top names in the world of architecture, culture, music and journalism, such as Salvatore Accardo, Monica Maggioni, Renzo Piano, and Ermete Realacci. The volume is lavishly illustrated and includes documents from the company’s Historical Archive, together with a photographic reportage that examines the world of science and research in Pirelli, which is increasingly oriented towards innovative and sustainable raw materials and products.
It is a celebration of a century and a half of history, with an eye to the future.
To take part please register here.
This year the Pirelli Foundation will once again be present at Bookcity Milano, the event promoted by the City of Milan and by the Associazione BookCity Milano, with the aim of putting books and readers in the spotlight in a series of events around the city
In particular, on Saturday 19 November 2022 at 6.30 p.m., the Pirelli Foundation and the Fondazione Corriere della Sera are putting on a meeting entitled “Una storia al futuro. Racconti d’impresa tra ricerca, innovazione e cultura” (“Thinking Ahead: Business Stories in Research, Innovation, and Culture”). The conversation between Antonio Calabrò, Ernesto Ferrero and Piergaetano Marchetti will take its cue from the book Thinking Ahead. Pirelli: 150 Years of Industry, Innovation and Culture, edited by the Pirelli Foundation and published by Marsilio, accompanied by a reading of excerpts from the volume curated by Isabella Ragonese.
The book is a collective account of the most important technological breakthroughs achieved by Pirelli and by great names in the field of research, from the founding of the company in 1872 through to the present day. It includes contributions from representatives of the institutions, including Maria Cristina Messa, the Minister of University and Research, and Ferruccio Resta and Guido Saracco, the rectors of the Politecnico Universities of Milan and Turin, as well as great Italian authors such as Ernesto Ferrero, Giuseppe Lupo, and Bruno Arpaia. There are also contributions from international authors such as Ian McEwan, Geoff Mulgan and David Weinberger, and from top names in the world of architecture, culture, music and journalism, such as Salvatore Accardo, Monica Maggioni, Renzo Piano, and Ermete Realacci. The volume is lavishly illustrated and includes documents from the company’s Historical Archive, together with a photographic reportage that examines the world of science and research in Pirelli, which is increasingly oriented towards innovative and sustainable raw materials and products.
It is a celebration of a century and a half of history, with an eye to the future.
To take part please register here.