The life and history of Pirelli span three centuries, something unusual even among the longest lasting companies. What are the values which have made this extraordinary outcome possible? And what are the distinguishing traits of the people who have managed the company over the years? This book tells the corporate history of Pirelli, from the birth of the company and the first factory in Milan in 1872 to its rapid international expansion up until its current dimensions as a global multinational, with 22 manufacturing plants in 13 countries throughout the world, fully integrated in the various economic and social contexts. It is a story of industries, entrepreneurs, managers, engineers, researchers and factory workers with a strong sense of identity that has endured over time. The book brings to light the elements that make up its success, among them the close focus paid by Pirelli to research, innovation and development and the constant care paid to all whose lives have been touched by its history. The book also covers and illustrates the thinking behind the investment choices made by Pirelli in the fibre optics and telecommunications sector, up until its recent ascent to the role of global premium player in the tyre industry. In reconstructing the facts of this history the book draws from a range of official sources from the archive of the Pirelli Foundation, the unpublished correspondence and direct testimonies of some of the main players and the private diaries of Carlo Azeglio Ciampi.