Pirelli in Mexico:
A Factory of Culture
“Pirelli no es sòlo una fàbrica de llantas, es una cultura.” “Pirelli is more than just a tyre factory: it is culture.” This sentence, which perfectly captures the profound significance of Pirelli’s presence in Mexico, featured in the 2022 publication that celebrated the tenth anniversary of the first “Long P” factory in the country. This important step on Pirelli’s journey in Mexico was preceded by the opening of a commercial office in 2004 to import rubber products from Europe and distribute them throughout the Americas. A journey that – it is worth emphasising – goes back a very long way.
It was in the early years of the twentieth century that Alberto Pirelli, one of the sons of Giovanni Battista, the founder of the company, went out to the Americas in search of the finest caoutchouc. His exploration of this world of huge potential paved the way, approximately one hundred years later, for the decision to open up workshops and sales offices and then, in 2010, to invest in a production plant, with the aim of effectively servicing the entire American market.
On 11 November 2011, the first Pirelli tyre was produced by the Silao factory, and one year later Felipe Calderón, the president of Mexico, opened the factory, which officially began production.
In the publication commemorating the first decade of manufacturing in Mexico, Marco Tronchetti Provera wrote: “This country presents exceptional opportunities, driven by both the positive trends in the domestic market and its strategic location, which makes it an ideal industrial base.” In other words, manufacturing in a strategic position for opening up new markets. While never forgetting the spirit of the Long P.
And indeed, Pirelli has taken many significant steps since 2012. Pirelli Mexico opened its new Training Academy in 2015, an expansion of the Silao plant was announced in 2016, and a Research, Development and Innovation Center was set up in 2022, also in Silao. This means that, together with its technology and research, Pirelli has given greater value to people in Mexico and it has continued to focus on sustainability as well as on safety in the workplace.
Safety, of course, but also quality, commitment, passion and cooperation. Pirelli in culture and work, in all its factories around the world.
“Pirelli no es sòlo una fàbrica de llantas, es una cultura.” “Pirelli is more than just a tyre factory: it is culture.” This sentence, which perfectly captures the profound significance of Pirelli’s presence in Mexico, featured in the 2022 publication that celebrated the tenth anniversary of the first “Long P” factory in the country. This important step on Pirelli’s journey in Mexico was preceded by the opening of a commercial office in 2004 to import rubber products from Europe and distribute them throughout the Americas. A journey that – it is worth emphasising – goes back a very long way.
It was in the early years of the twentieth century that Alberto Pirelli, one of the sons of Giovanni Battista, the founder of the company, went out to the Americas in search of the finest caoutchouc. His exploration of this world of huge potential paved the way, approximately one hundred years later, for the decision to open up workshops and sales offices and then, in 2010, to invest in a production plant, with the aim of effectively servicing the entire American market.
On 11 November 2011, the first Pirelli tyre was produced by the Silao factory, and one year later Felipe Calderón, the president of Mexico, opened the factory, which officially began production.
In the publication commemorating the first decade of manufacturing in Mexico, Marco Tronchetti Provera wrote: “This country presents exceptional opportunities, driven by both the positive trends in the domestic market and its strategic location, which makes it an ideal industrial base.” In other words, manufacturing in a strategic position for opening up new markets. While never forgetting the spirit of the Long P.
And indeed, Pirelli has taken many significant steps since 2012. Pirelli Mexico opened its new Training Academy in 2015, an expansion of the Silao plant was announced in 2016, and a Research, Development and Innovation Center was set up in 2022, also in Silao. This means that, together with its technology and research, Pirelli has given greater value to people in Mexico and it has continued to focus on sustainability as well as on safety in the workplace.
Safety, of course, but also quality, commitment, passion and cooperation. Pirelli in culture and work, in all its factories around the world.
