The international nature of Pirelli’s audio-visual campaigns as portrayed by famous endorsers from the worlds of sport, cinema, television and fashion: this is the theme chosen for our participation in the third edition of Milano Movie Week, an event organised by the City of Milan from 14 to 20 September 2020. A sweeping programme to promote and bring out the best of the world of cinema and audio-visuals: screenings in collaboration with the Milanese film festivals, reviews and special events in cinemas, meetings and in-depth analyses, and streaming events with talks, interviews, documentaries, films, and workshops. We will be online on 18 September at 6 p.m. with a must-see event: a live virtual tour through the Pirelli films that have made the history of international communication, giving participants a close-up look at the celebrity endorsers who, over the years, have interpreted the values of Pirelli and its products around the world. Marilyn Monroe, who modelled Lastex yarn in 1952, the driver Juan Manuel Fangio, who played the lead in Carosello television commercials for the Pirelli Cinturato, and stars of the silver screen like Sophia Loren, Brigitte Bardot, and Jane Fonda on the covers of the house-organ Vado e torno. In the 1970s the tennis player Adriano Panatta showed off Superga shoes and then, in the 1990s, world stars like Sharon Stone and the athletes Carl Lewis and Ronaldo were chosen for the campaigns created by the Young & Rubicam agency. A whole series of testimonials for the “Capital P”, who still continue to convey a global message.
Booking required. Please write to email@example.com by 15 September, indicating the first names and surnames of the participants.
Full information on the virtual tour will be provided in the booking confirmation e-mail.
Looking forward to being with you!