Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
The first magazine in Europe dedicated to the world of road haulage, Vado e Torno was launched in 1962. It was the brainchild of Arrigo Castellani, its editor-in-chief until 1968, the director of Pirelli Press and Advertising. As well as issues concerning road transport, throughout the 1960s the magazine published articles on “miscellaneous” subjects (sport, cinema, music, television) as well as reportages by some of the great names of Italian journalism (Tullio Kezich, Natalia Aspesi, Gianni Brera, Luca Goldoni), the satirical cartoons of Riccardo Manzi, Giorgio Cavallo, Jacovitti, and detective and science fiction stories. The covers were devoted to great Italian and foreign actresses, from Claudia Cardinale to Stefania Sandrelli, Monica Vitti, Catherine Deneuve, Jane Fonda, and Raquel Welch. In 1975 the magazine was taken over by Edizione Tecniche Moderne, the Pirelli Group publishing company, before it left the Group in 1981.
2774 digital pages
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.