At the Settimo Torinese Industrial Centre on Monday, 15 September 2014, Pirelli once again hosted a concert for the MITO SettembreMusica Festival, building on the success of the previous editions. To the applause of a thousand people, the Orchestra Filarmonica di Torino, conducted by Micha Hamel, performed Symphony no. 1 in C major, Op. 21 and Symphony no. 7 in A major op. 92 by Ludwig van Beethoven. With this concert in the factory, Pirelli, which has supported MITO since 2007, reasserts the bond between places of work and places of culture, taking up a long European and Italian tradition, as Antonio Calabrò states in his blog: “Beethoven in the factory: classical music comes back to life in the workplace”.