Humanistic strategies for every business
A book on how models designed for large organisations can be applied to small companies
Big business strategy can be implemented even in small and medium-sized companies. It can be done, and it is worth the effort to try. It is a question of changing organisational paradigms, which can reap rewards. This is the premise of the recently published book
‘Manuale di corporate strategy. Strategia umanistica:
la via italiana’ (A handbook on corporate strategy. Humanistic strategies: the Italian way) by Valerio Malvezzi, which proposes a systematic analysis of well-known business strategy models widely adopted by large companies, with the aim of adapting them for use by Italian micro and small enterprises. The underlying assumption is that these models can be successfully adapted for use in smaller businesses, offering practical tools for growth, differentiation and sustainability in the long term.
Malvezzi’s interesting hypothesis is explored step by step by presenting organisational models created for large companies and adapting them to the particular features of micro and small enterprises. After this initial section, the author delves into the areas of application of each model, finally analysing a real business case.
The results demonstrate that the application of strategic tools originally designed for large organisations can also offer real potential for development in smaller businesses, provided limited resources and necessary process customisation are considered. Of course, Valerio Malvezzi’s theses must be verified for each business individually, but they contain the human element that sets each enterprise apart and can make a real difference.
Manuale di corporate strategy. Strategia umanistica: la via italiana
Valerio Malvezzi
Eurilink University Press, 2025
A book on how models designed for large organisations can be applied to small companies
Big business strategy can be implemented even in small and medium-sized companies. It can be done, and it is worth the effort to try. It is a question of changing organisational paradigms, which can reap rewards. This is the premise of the recently published book
‘Manuale di corporate strategy. Strategia umanistica:
la via italiana’ (A handbook on corporate strategy. Humanistic strategies: the Italian way) by Valerio Malvezzi, which proposes a systematic analysis of well-known business strategy models widely adopted by large companies, with the aim of adapting them for use by Italian micro and small enterprises. The underlying assumption is that these models can be successfully adapted for use in smaller businesses, offering practical tools for growth, differentiation and sustainability in the long term.
Malvezzi’s interesting hypothesis is explored step by step by presenting organisational models created for large companies and adapting them to the particular features of micro and small enterprises. After this initial section, the author delves into the areas of application of each model, finally analysing a real business case.
The results demonstrate that the application of strategic tools originally designed for large organisations can also offer real potential for development in smaller businesses, provided limited resources and necessary process customisation are considered. Of course, Valerio Malvezzi’s theses must be verified for each business individually, but they contain the human element that sets each enterprise apart and can make a real difference.
Manuale di corporate strategy. Strategia umanistica: la via italiana
Valerio Malvezzi
Eurilink University Press, 2025