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Lower secondary school
Pirelli Foundation Educational Courses
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Upper secondary school
Pirelli Foundation Educational Courses
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University
Pirelli Foundation Educational Courses

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Corporate culture

curated by Antonio Calabrò

Industry at its finest gives rise to culture,
forging original combinations of value and values, profitability and social relations
Targets and “captains” of industry
Correspondence between two shrewd observers of the system of production, looking back at modernity and its challenges   Business targets and “captains” of industry. Leaders and leadership. Production organisation lent ...
Leggi Targets and “captains” of industry
Keeping a sound mind
A book by a 15th-century merchant talks about corporate themes and profiles that are still relevant today A merchant should be “homo di ben conposta mente, integro et saldo, extimando ...
Leggi Keeping a sound mind
That brand of capitalism that does not only rely on profit
The latest book by Luigino Bruni narrates the roots of our current Western-style economic structure   Before our current brand of capitalism and contemporary forms of production and enterprise, Europe ...
Leggi That brand of capitalism that does not only rely on profit
“Recovered enterprises”
A recently published book illustrates a different way of doing business   Doing business in a different way, as exemplified by what are termed “recovered enterprises”, whose number has risen ...
Leggi “Recovered enterprises”
Rereading Keynes. And develop good corporate culture
Going back to some of the essays written by the great 20th-century economist is useful, to better understand what is happening today, too     Tackling the economy as a ...
Leggi Rereading Keynes. And develop good corporate culture
Corporate leaders
Learning a different way to lead a production organisation Leading a company as if it were an army in combat. Strategy and tactics, a sense of organisation and (calculated) risk, ...
Leggi Corporate leaders
Corporate art
A recently published book brings together advertising, literature, music, dance, cinema and much more   Advertising: science, technique, tool or art? It certainly expresses the culture of a particular period, ...
Leggi Corporate art
Corporate colours
Two books dedicated to the relationship Olivetti had with art narrate the spirit of a unique enterprise The factory seen as a production site for culture and beauty, too, without ...
Leggi Corporate colours
Robots and us
Just translated and out in Italy, this is a book that delves into the realities and impact of Artificial Intelligence Robots or in other words, Artificial Intelligence. In our everyday ...
Leggi Robots and us
Synchronised history to help us understand who we are
A book about the early 20th century that helps us understand the present and be better prepared for the future If we want to understand who we are today and ...
Leggi Synchronised history to help us understand who we are
23 different approaches to work
A recently published book lays out and explains soft skills Self-development at work, beginning with one’s individual skills – which, however, need to well understood and properly harnessed, in the ...
Leggi 23 different approaches to work
Companies with a unique slant
Seven stories by seven women who succeeded in becoming key company assets Not “women-driven”, but all-round enterprises – basically, just enterprises. As they should always be, at least when a ...
Leggi Companies with a unique slant
Memory, heritage and products
A sharp and objective book summarises the bonds between corporate history and marketing Memory and history as marketing tools to promote one's image and products. Heritage, that is, understood as ...
Leggi Memory, heritage and products
The adventure of an enterprise
An essay-novel about the life of Francesco Cirio helps us better understand what being an entrepreneur means   Enterprises as adventures – without too much hazard, of course, but with ...
Leggi The adventure of an enterprise
The adventure of an entrepreneur
A comprehensive narration of Adriano Olivetti's human and entrepreneurial vicissitudes   Olivetti was an entrepreneur and thus, above all, a human being, with contradictions but also dreams and the strength ...
Leggi The adventure of an entrepreneur