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Business culture at high altitude

A survey by Cattolica University tackles the theme of innovation and production organisation in an unusual context

 

The culture of good production applies everywhere. It is a matter of “genetics” that each time applies an idea to transform into a business, located in a well-defined territory, open to it, made up of men and women who share a goal. The story of doing business even in unusual and different contexts is therefore important as well as interesting to read. This is also true for “Rete locale e apretura globale: innovazione diffusa per la crescita dei territori” (Local network and global aperture: widespread innovation for the growth of territories), research written by Maria Chiara Cattaneo from Cattolica del Sacro Cuore University as part of the research centre in economic analysis and international economic development.

“The work – an explanation is immediately provided – intends to propose reflections and insights on the theme of promoting entrepreneurship outside large metropolitan areas, in mountain and alpine contexts, through a widespread network in support of innovation, where the involvement and inclusion of the community is also envisaged”. Business and innovation in unusual contexts, therefore, but using all the instruments available. Cattaneo explains that even this way, we must take into account “themes such as attractiveness and the supply chains of interest to the territories, the labour market and training”.

The research then focuses its attention on the Alpine arc, the place for a “new attention to the territories at various institutional levels” and where you can “combine innovation, protection and environmental friendliness, mobility and connectivity becomes the way forward to overcome local borders and sectoral barriers”.

The work tackles the theme from a summary of the proposals on the table on the subject of innovation in the Alpine area and then moves on to a description first of the Alpine scenery and then of the Italian one in general. Subsequently the author evaluates the various nodes of action closest to the Alpine environment such as those of the eco-industry, of advanced materials, of agricultural techniques. This is specifically the basis for the proposal for business innovation calibrated for an Alpine territory which is almost always different from an industrial one.

“Without the confident participation of the Community in these processes – this is one of the conclusions -, managing to build up and consolidate attractive systems is more complex while increasing the risks of marginalisation and fragmentation”.A message which is also conveyed by Alberto Quadrio Curzio in the presentation of the research, when he writes: “Fundamental is the involvement of the business fabric, but at the same time we need widespread innovation, that is well-articulated and networked, and according to an inclusive approach, to build the development; we must start from the territorial vocations and the specificities for quality development, beyond particularism and fragmentation, combining innovation and sustainability”.

Rete locale e apertura globale: innovazione diffusa per la crescita dei territori (Local network and global aperture: widespread innovation for the growth of territories)

Maria Chiara Cattaneo

Centre for Research in economic analysis and international economic development,

2017