This piece appeared in Officina della Storia and illustrates how the history of a company can be written and told even without a substantial archive
Every company has a story to tell. Countless stories of men and women with something to say, experiences to share, as well as individual and shared accomplishments to be appreciated. There are also failures, which provide valuable lessons for all. It’s important to find ways to enable each company to tell their story, which is not always an easy task. Storytelling requires a strong sensitivity and the utmost attention to detail. Read ‘L’archivio ritrovato: le memorie di una impresa familiare nelle immagini di un archivio audiovisivo’ (‘the rediscovered archive: the memories of a family business in the pictures of an audiovisual archive’), an article by Alessandra Tomasetti that recently appeared in Officina della Storia, a valuable resource for understanding the process through a real story of a business and its experience.
The article aims to address the topic of company history (and what makes it unique), with regards to small or medium companies that are particularly rooted in their local area and aim to capitalise on their heritage. Heritage meaning the synthesis of the cultural legacy made up of their identity, history and values. This situation is prevalent in manufacturing companies. It is even more common among companies that lack a company archive from which to gather historical information. Tomasetti explains how it is possible to create a narrative that is representative of the business and its story through alternative sources even without access to a plentiful archive. To better explain, Tomasetti uses the case of Artisiana Dolciumi CDS which has been operating in Rome’s Africano district since 1962 and whose history is told by drawing on items provided by the family as well as from audiovisual archives of the Istituto LUCE.
The article by Alessandra Tomasetti is a straight-forward example of telling the story and history of a company starting from materials already available. Written in a concise and clear way, Tomasetti’s work should be read and kept for future reference.
L’archivio ritrovato: le memorie di una impresa familiare nelle immagini di un archivio audiovisivo
Officina della Storia, September 2019