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Exceptional routine business

A book tells 24 stories of companies and entrepreneurs who are able to combine good balance sheets and good manufacturing culture

Companies are truly made of courageous men and women. People who make a commitment, if somewhat visionary, not mad but determined. It is therefore these human conditions which give rise and grow the corporate culture, which in time makes every self-respecting manufacturing concern truly unique. And, as is often the case, it is precisely from the story of experiences already made that we learn the most, in addition to knowing better and in-depth the reasons for the success (and sometimes the failure) of what has happened.

This is why it is useful and important to read “Storie di ordinaria economia” (Stories of routine economy)

by Massimo Folador which was published a few weeks ago.

The book collects testimonies from 24 companies and of the key players involved in each one. Stories, tales of men and women – precisely – before stories of production organisations. Stories which bring to the light first and foremost a predisposition to drive business forward gradually, in some cases even slowing down; being entrepreneurs and managers almost having the far-sighted outlook of a family man and especially in contrast with respect to the hectic pace of change. Walking instead of running. And despite this, not missing any important appointments, getting to each company commitment on time.

Folador’s book of about 150 pages therefore brings up the vicissitudes of companies that decided to calculate within their balance sheet the welfare of their human capital and their ability to act socially in the territory in which they operate.And it is not just a question of small companies, perhaps scattered across unknown territories, on the margins of the economy. The large group of companies that Folador brings to the fore consists of all sorts.  Page after page, the reader comes across stories of Add Value, AIDDA, Arimondo, Assimoco, Banca Etica, Basf, Call&Call, Cemon, CivitasViate, Ai Rucc social cooperative, Eurospin, GOEL, Teddy Group, Gulliver, Loccioni, Manital, Nau, Locarno Hospital, Pedrollo,Phonetica, Sacchi, Yamamay. These are supplemented by the cultural and sporting concerns of the Rossini Symphony Orchestra and the experience of Rugby Parabiago.Efficient organisations of production – there is no doubt about that – yet managed with a different pace and in very different sectors ranging from distribution to chemicals, via art and culture, for finance and logistics or health.

At one point in the book the author tries to sum up the sense of what is being told: “As for the farmers who every day experiment with what they need to to ensure the harvest is plentiful, preparing the soil for subsequent crops, similarly in the business world today it has become important to “scrutinise the soil” where we “sow” our actions”. The introduction by Marco Girardo is appealing as, describing the conditions under which companies have to operate, he explains the presence of “a tug of war between the forward drive of the market and the search for quality that would instead require longer time frames and a different focus”.

“Storie di ordinaria economia” recounts precisely this business tug of war can be won on a daily basis.

Storie di ordinaria economia (Stories of routine economy)

Massimo Folador

Guerini Next, 2017

A book tells 24 stories of companies and entrepreneurs who are able to combine good balance sheets and good manufacturing culture

Companies are truly made of courageous men and women. People who make a commitment, if somewhat visionary, not mad but determined. It is therefore these human conditions which give rise and grow the corporate culture, which in time makes every self-respecting manufacturing concern truly unique. And, as is often the case, it is precisely from the story of experiences already made that we learn the most, in addition to knowing better and in-depth the reasons for the success (and sometimes the failure) of what has happened.

This is why it is useful and important to read “Storie di ordinaria economia” (Stories of routine economy)

by Massimo Folador which was published a few weeks ago.

The book collects testimonies from 24 companies and of the key players involved in each one. Stories, tales of men and women – precisely – before stories of production organisations. Stories which bring to the light first and foremost a predisposition to drive business forward gradually, in some cases even slowing down; being entrepreneurs and managers almost having the far-sighted outlook of a family man and especially in contrast with respect to the hectic pace of change. Walking instead of running. And despite this, not missing any important appointments, getting to each company commitment on time.

Folador’s book of about 150 pages therefore brings up the vicissitudes of companies that decided to calculate within their balance sheet the welfare of their human capital and their ability to act socially in the territory in which they operate.And it is not just a question of small companies, perhaps scattered across unknown territories, on the margins of the economy. The large group of companies that Folador brings to the fore consists of all sorts.  Page after page, the reader comes across stories of Add Value, AIDDA, Arimondo, Assimoco, Banca Etica, Basf, Call&Call, Cemon, CivitasViate, Ai Rucc social cooperative, Eurospin, GOEL, Teddy Group, Gulliver, Loccioni, Manital, Nau, Locarno Hospital, Pedrollo,Phonetica, Sacchi, Yamamay. These are supplemented by the cultural and sporting concerns of the Rossini Symphony Orchestra and the experience of Rugby Parabiago.Efficient organisations of production – there is no doubt about that – yet managed with a different pace and in very different sectors ranging from distribution to chemicals, via art and culture, for finance and logistics or health.

At one point in the book the author tries to sum up the sense of what is being told: “As for the farmers who every day experiment with what they need to to ensure the harvest is plentiful, preparing the soil for subsequent crops, similarly in the business world today it has become important to “scrutinise the soil” where we “sow” our actions”. The introduction by Marco Girardo is appealing as, describing the conditions under which companies have to operate, he explains the presence of “a tug of war between the forward drive of the market and the search for quality that would instead require longer time frames and a different focus”.

“Storie di ordinaria economia” recounts precisely this business tug of war can be won on a daily basis.

Storie di ordinaria economia (Stories of routine economy)

Massimo Folador

Guerini Next, 2017