Growing while changing
“Threshold strategy” as an innovative method to manage production organisations dealing with an uncertain present and an unpredictable future
The ability to adapt to corporate strategies and behaviours that are constantly evolving means being able to change with them along the way, rather than simply focus on the final goal. Indeed, nowadays, good corporate culture is also contingent on this new attitude, which entails firmly holding on to certain principles while not hanging on to outdated strategies.
It is around this topic that the contribution by Luigi Selleri (full professor of Economy and Management as related to insurance companies, Università Cattolica of Milan), recently published online. The premise of his “La strategia dell’impresa tra ieri e oggi: dalla prevedibilità alla creazione del futuro” (“Past and present corporate strategy: from predictability to the creation of the future”) is that traditional approaches to strategy, based on predictions about the future, prioritise “where we want to go” and emphasise choosing a highly attractive market and a single strategic position, while the decision of how to reach the set goal is only made at a later time. This is an “old-fashioned” way to plan and manage, explains Selleri who, instead, highlights the importance of change management skills as the real tools to attain more significant and tangible results, starting with the introduction of complexity and evolution theories related to the biological sciences – as these are approaches focused on growth and change – in companies, too.
Selleri’s aim first provides an overview of corporate management theories and then suggests an initial structure for a “threshold strategy” that “centres on a company’s change management skills pitched to target a continuous and steady market evolution rather than substantial yet rare episodes.” Companies that succeed in adopting this operational method are characterised by a “fleeting, complex and unpredictable” strategy, a constantly developing organisation and intervention times all of their own.
To help readers better understand the key features of this particular management approach, Selleri includes some examples drawn from particularly dynamic sectors, such as high fashion, biotechnology and Industry 4.0.
La strategia dell’impresa tra ieri e oggi: dalla prevedibilità alla creazione del futuro (“Past and present corporate strategy: from predictability to the creation of the future”)
Selleri Luigi
Economia Aziendale Online, Business and management sciences International Quarterly Review, vol. 13, no. 4/2022
“Threshold strategy” as an innovative method to manage production organisations dealing with an uncertain present and an unpredictable future
The ability to adapt to corporate strategies and behaviours that are constantly evolving means being able to change with them along the way, rather than simply focus on the final goal. Indeed, nowadays, good corporate culture is also contingent on this new attitude, which entails firmly holding on to certain principles while not hanging on to outdated strategies.
It is around this topic that the contribution by Luigi Selleri (full professor of Economy and Management as related to insurance companies, Università Cattolica of Milan), recently published online. The premise of his “La strategia dell’impresa tra ieri e oggi: dalla prevedibilità alla creazione del futuro” (“Past and present corporate strategy: from predictability to the creation of the future”) is that traditional approaches to strategy, based on predictions about the future, prioritise “where we want to go” and emphasise choosing a highly attractive market and a single strategic position, while the decision of how to reach the set goal is only made at a later time. This is an “old-fashioned” way to plan and manage, explains Selleri who, instead, highlights the importance of change management skills as the real tools to attain more significant and tangible results, starting with the introduction of complexity and evolution theories related to the biological sciences – as these are approaches focused on growth and change – in companies, too.
Selleri’s aim first provides an overview of corporate management theories and then suggests an initial structure for a “threshold strategy” that “centres on a company’s change management skills pitched to target a continuous and steady market evolution rather than substantial yet rare episodes.” Companies that succeed in adopting this operational method are characterised by a “fleeting, complex and unpredictable” strategy, a constantly developing organisation and intervention times all of their own.
To help readers better understand the key features of this particular management approach, Selleri includes some examples drawn from particularly dynamic sectors, such as high fashion, biotechnology and Industry 4.0.
La strategia dell’impresa tra ieri e oggi: dalla prevedibilità alla creazione del futuro (“Past and present corporate strategy: from predictability to the creation of the future”)
Selleri Luigi
Economia Aziendale Online, Business and management sciences International Quarterly Review, vol. 13, no. 4/2022