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The butterfly of innovation

Innovation is possible, also and above all starting from the simple things. After all the apparently simplest innovations have often opened up the way to unpredictable approaches. There are no ready-made formulas in innovation, even in companies. What counts more is the experience as told by others, those who in some way have already innovated. 

This is why it is interesting to read 9 storie di ordinaria innovazione [“9 Stores of Ordinary Innovation”], edited by Giusi Carai and Alessio Neri for the digital publisher Asterisk and newly published.

It all began with the spoken accounts by 9 groups of innovators from Reggio Calabria who presented their business plan at “Barcamp di ‘U Web” organised by the association LiberaReggio LAB in the autumn of 2012.

The idea behind this is that young innovators represent the future of the economy and that the Web can be used as what in actual fact it should always be: an infrastructure that promotes growth.

A line-up therefore of business plans or businesses in embryo involved in architecture, social cohesion, correct and transparent information, adding of value to the territory, personal promotion, the fight against organised crime, commerce, publishing and communication and town and city centres. All examples of innovation which is not just theoretical but concrete, practical and actually achieved. 

An e-book to be read in one go, made up of examples linked by a question posed at the beginning of each story: what is innovation? A question to which the creators of one of the businesses narrated gave an intriguing answer, a provocation also to established firms, that innovation is a butterfly which dies soon after it is born. Yet billions of butterflies are born every day.

9 storie di ordinaria innovazione

Giusi Carai and Alessio Neri

Asterisk, 2013

Innovation is possible, also and above all starting from the simple things. After all the apparently simplest innovations have often opened up the way to unpredictable approaches. There are no ready-made formulas in innovation, even in companies. What counts more is the experience as told by others, those who in some way have already innovated. 

This is why it is interesting to read 9 storie di ordinaria innovazione [“9 Stores of Ordinary Innovation”], edited by Giusi Carai and Alessio Neri for the digital publisher Asterisk and newly published.

It all began with the spoken accounts by 9 groups of innovators from Reggio Calabria who presented their business plan at “Barcamp di ‘U Web” organised by the association LiberaReggio LAB in the autumn of 2012.

The idea behind this is that young innovators represent the future of the economy and that the Web can be used as what in actual fact it should always be: an infrastructure that promotes growth.

A line-up therefore of business plans or businesses in embryo involved in architecture, social cohesion, correct and transparent information, adding of value to the territory, personal promotion, the fight against organised crime, commerce, publishing and communication and town and city centres. All examples of innovation which is not just theoretical but concrete, practical and actually achieved. 

An e-book to be read in one go, made up of examples linked by a question posed at the beginning of each story: what is innovation? A question to which the creators of one of the businesses narrated gave an intriguing answer, a provocation also to established firms, that innovation is a butterfly which dies soon after it is born. Yet billions of butterflies are born every day.

9 storie di ordinaria innovazione

Giusi Carai and Alessio Neri

Asterisk, 2013