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Why be sustainable

A recently published contribution provides a clear and effective summary of a complex and constantly evolving topic

 

Sustainability above all – a goal we all aim for, yet only a few of us really understand its reasons and paths. Thus, the first question we should ask is, “Why is it so important for enterprises to “be sustainable”?. It is around these tangled issues that “La sfida della sostenibilità nella prospettiva delle imprese” (“The challenge of sustainability from a corporate perspective”) revolves, a contribution by Marco Frey (director of the SUM Laboratory and vice-rector for the Third Mission at the Sant’Anna High School in Pisa, as well as president of Global Compact Network Italia), recently published in a special issue of biannual journal Ordine di Dottori commercialisti e degli esperti contabili di Roma (Order of chartered accountants and accounting experts of Rome).

Frey writes that, “Nowadays, enterprises are increasingly expected to be the protagonists in sustainability challenges. The acknowledgement process concerning this role has progressively intensified over the past 30 years. (…) But what are the reasons leading to sustainability becoming a key strategic factor in today’s enterprises, so much so that CEOs of major businesses include it in long-term business models and strategies?”. Is it merely a matter of corporate culture, we may ask ourselves, or is there more?

Frey highlights three reasons why sustainability as a corporate goal is so successful: reputational meaning and weight, development prospects, and the evolution of the market and social environment in which the company operates.

Frey’s paper than proceeds to investigate what these aspects actually entail and emphasises their mutual connections, through practical examples and including the most significant institutional transitions. The outcome is a complex and dynamic description of one of the crucial issues that modern production organisations working towards a tangible and positive future must tackle.

Marco Frey’s contribution does not add anything new to current research on corporate sustainability, yet has the great merit of providing us with a clear and concise overview about a topic that is too often presented in confused and biased terms.

La sfida della sostenibilità nella prospettiva delle imprese (“The challenge of sustainability from a corporate perspective”),

Marco Frey

TELOS, biannual journal Ordine di Dottori commercialisti e degli esperti contabili di Roma, 4/2022

A recently published contribution provides a clear and effective summary of a complex and constantly evolving topic

 

Sustainability above all – a goal we all aim for, yet only a few of us really understand its reasons and paths. Thus, the first question we should ask is, “Why is it so important for enterprises to “be sustainable”?. It is around these tangled issues that “La sfida della sostenibilità nella prospettiva delle imprese” (“The challenge of sustainability from a corporate perspective”) revolves, a contribution by Marco Frey (director of the SUM Laboratory and vice-rector for the Third Mission at the Sant’Anna High School in Pisa, as well as president of Global Compact Network Italia), recently published in a special issue of biannual journal Ordine di Dottori commercialisti e degli esperti contabili di Roma (Order of chartered accountants and accounting experts of Rome).

Frey writes that, “Nowadays, enterprises are increasingly expected to be the protagonists in sustainability challenges. The acknowledgement process concerning this role has progressively intensified over the past 30 years. (…) But what are the reasons leading to sustainability becoming a key strategic factor in today’s enterprises, so much so that CEOs of major businesses include it in long-term business models and strategies?”. Is it merely a matter of corporate culture, we may ask ourselves, or is there more?

Frey highlights three reasons why sustainability as a corporate goal is so successful: reputational meaning and weight, development prospects, and the evolution of the market and social environment in which the company operates.

Frey’s paper than proceeds to investigate what these aspects actually entail and emphasises their mutual connections, through practical examples and including the most significant institutional transitions. The outcome is a complex and dynamic description of one of the crucial issues that modern production organisations working towards a tangible and positive future must tackle.

Marco Frey’s contribution does not add anything new to current research on corporate sustainability, yet has the great merit of providing us with a clear and concise overview about a topic that is too often presented in confused and biased terms.

La sfida della sostenibilità nella prospettiva delle imprese (“The challenge of sustainability from a corporate perspective”),

Marco Frey

TELOS, biannual journal Ordine di Dottori commercialisti e degli esperti contabili di Roma, 4/2022