Pirelli Foundation Digital Education also reaches out to upper secondary schools with a teaching programme that introduces students to the issue of sustainability, addressing it in its three key areas: economic, social and environmental. Through videos, presentations and readings, students will find out about the seventeen sustainable-development goals adopted by the Member States of the United Nations and they will learn about the history of Pirelli’s commitment to research into innovative materials, how the company’s sustainable management has evolved, giving it a competitive advantage, the design of factories with low environmental impact, the development of eco-sustainable tyres, and the global themes of ethics and social sustainability.
The issue is closely connected to current events and can be linked to school subjects such as Science, History, and Geography. Each teacher can decide how to structure the course, whether to adopt it in its entirety or to use only some sections in order to spark a debate and stimulate the students’ interest.
The content offered:
Pirelli, a history of innovation and sustainable growth
The introduction to the course takes the students through the various aspects involved in making a major tyre company sustainable: the environment, society, and the economy.
Sustainable corporate culture in documents now in the Historical Archive
The history of Pirelli’s commitment to sustainability is illustrated by the documents, photographs and chemical recipes for rubber objects and tyres, now preserved in the Pirelli Historical Archive.
In 2019 the photographer Alessandro Scotti made a photo reportage in Indonesia and Thailand to document the process of extracting natural rubber and its rich ecosystem. From White to Black is a long journey from the white of latex to the black of tyres, which can now be seen on Pirelli’s digital platform.
Sustainability on show
The theme of sustainability was at the heart of a Pirelli Foundation exhibition in 2016, with a video and a dedicated web page.
Materials to examine the issue of sustainability: videos to clarify the concept of sustainability and to find out about the 17 objectives set by the United Nations, as well as articles to help understand the importance of the actions put in place by companies like Pirelli to ensure sustainable development, as well as recommended reading.
Students are invited to complete the course with a visit to the Pirelli Foundation by means of the fondazionepirelliexperience virtual tour.
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