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Search the Historical Archive of the Pirelli Foundation for sources and materials. Select the type of support you are interested in and write the keywords of your research.
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To request to view the materials in the Historical Archive and in the libraries of the Pirelli Foundation for study and research purposes and/or to find out how to request the use of materials for loans and exhibitions, please fill in the form below. You will receive an email confirming receipt of the request and you will be contacted.

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The maximum number of places that can be booked per class is 30. Requests that exceed this value will not be accepted.

I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

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Lower secondary school
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The maximum number of places that can be booked per class is 30. Requests that exceed this value will not be accepted.

I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

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Upper secondary school
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The maximum number of places that can be booked per class is 30. Requests that exceed this value will not be accepted.

I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

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Do you want to organize a training programme with your students? For information and reservations, write to universita@fondazionepirelli.org

Visit the Foundation
We communicate that all visits and activities of the Pirelli Foundation are temporarily suspended in accordance with the indications of the Ministry of Health. We will communicate the reopening day as soon as possible. For information contact the number 0264423971 or write to info@fondazionepirelli.org

I declare that I have read and understood the privacy statement concerning the processing of my personal data[DTJI1] ,  and, pursuant to Art. 6 of the GDPR, I authorise the Pirelli Foundation to process my personal data for the purposes described therein. .

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InsideEdu. Studying Visual Communication at the Pirelli Foundation

The video interviews with students visiting the Pirelli Foundation for the InsideEdu project continue apace, giving a voice to the children and young people taking part in the teaching activities of the Pirelli Foundation Educational programme.

The students were filmed during the Almost 150 Years of Pirelli educational course devised by the staff of the Education Department of the Pirelli Foundation, where the young learn about the history of Pirelli’s visual communication. The students are shown original advertising materials and sketches and, during a special workshop, they create a real animated advertising film using the stop-motion technique. The cabinets and drawers of the Pirelli Historical Archive are opened for the occasion to show the schools a selection of the huge holdings in the section devoted to communication, which consists of over 565 original drawings and sketches, about 2000 camera-ready artworks and about 4000 printed advertisements. These materials testify to the fruitful collaboration between Pirelli and graphic artists and designers of the calibre of Lora Lamm, Alessandro Mendini, Bruno Munari, Bob Noorda, and Armando Testa – to mention but a few – as well as with advertising agencies such as the Agenzia Centro and Young and Rubicam.

During the workshop activity, each advertisement is carefully observed and analysed by the students who, with the help of Pirelli Foundation Educational staff, identify the technique used, the slogan and the visual language chosen by the artist. During the course, which shows how graphic design evolved in Italy, the students are able to see how the Pirelli logo changed over the years, from its first use on a bookmark in 1907 to the brand books of the 1980s and 1990s.

The kids were fascinated by many of the materials, including a study for the 1951 advertising film Novità al Salone Internazionale dell’Auto di Torino (“News from the Turin Car Show”). This was made by the cartoonists of the Pagot Film company, using the cel technique, to advertise Pirelli Cinturato tyres. With first-hand experience of this historic document, the students found out how animation movies were made before the advent of the computers and software programs that are used today.

The cel technique and, in more general terms, the screening – on a video installation in the spaces of the Pirelli Foundation – of historical advertising movies from the audio-visual collection of the Historical Archive was the starting point for the closing workshop of the course. Here the students worked on creating a new animated commercial for the tyre with the Long P, using a special app and multimedia instruments.

Knowing about the work that goes into the creation of an advertising campaign and measuring up to the famous graphic artists of a distant and more recent past is a possible source of inspiration for the creation of new advertisements by those students who may wish to embark on a career as graphic designers or art directors.

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