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The Pirelli Foundation Partners with the 2021 LIUC Diploma Project

“LIUC per la maturità 2021” is a project run by the Università LIUC Carlo Cattaneo di Castellanza to assist sixth form students in the run-up to the state exam for this school year, which has been so complicated for the world of education. Thanks to the participation of its teachers, the University is offering a series of in-depth mini-lectures on various topics: from anxiety management to the gender gap in the labour market, to literature, culture, and business history.

Snippets of Industrial Cinema – A “Beautiful” Factory: Can It Be Done? is the title of the meeting organised by the Università Cattaneo and the Archive of Industrial Cinema and Business Communication in collaboration with the Pirelli Foundation, with the participation of Antonio Calabrò, director of the Pirelli Foundation, and Daniele Pozzi, lecturer at LIUC and director of the Archive of Industrial Cinema and Business Communication. The webinar helps the students reflect on some issues closely related to the history and culture of the company and on the relationship between them and the society they live in. The issues are introduced by a series of short videos from the rich heritage of industrial cinema and communication of Italian companies. This interaction between current affairs and historical documents starts with some provocations and helps the students reflect on the complexities and contradictions of the industrial development of Italy during the economic boom. It also helps them think about the relationships, which have been improving over time, between factories, the environment and people. They see how company profits can be used to improve the quality of life and well-being of the individuals and communities that have dealings with the company, through to today’s digital factories and the “Il Canto della Fabbrica” project, with which Pirelli illustrated the new world of the factory through music. The musical score composed by Maestro Francesco Fiore for the violin of Maestro Salvatore Accardo and his Orchestra da Camera Italiana, took inspiration from the rhythms of the Pirelli factory in Settimo Torinese – one of the centres of excellence on the cutting edge of Italian industry. The music speaks to us of one of the “beautiful factories” in Italy, created as a welcoming, bright, sustainable and safe place.

Attached is the text drafted by LIUC to complete and give context to the project

Click here to watch the video.

“LIUC per la maturità 2021” is a project run by the Università LIUC Carlo Cattaneo di Castellanza to assist sixth form students in the run-up to the state exam for this school year, which has been so complicated for the world of education. Thanks to the participation of its teachers, the University is offering a series of in-depth mini-lectures on various topics: from anxiety management to the gender gap in the labour market, to literature, culture, and business history.

Snippets of Industrial Cinema – A “Beautiful” Factory: Can It Be Done? is the title of the meeting organised by the Università Cattaneo and the Archive of Industrial Cinema and Business Communication in collaboration with the Pirelli Foundation, with the participation of Antonio Calabrò, director of the Pirelli Foundation, and Daniele Pozzi, lecturer at LIUC and director of the Archive of Industrial Cinema and Business Communication. The webinar helps the students reflect on some issues closely related to the history and culture of the company and on the relationship between them and the society they live in. The issues are introduced by a series of short videos from the rich heritage of industrial cinema and communication of Italian companies. This interaction between current affairs and historical documents starts with some provocations and helps the students reflect on the complexities and contradictions of the industrial development of Italy during the economic boom. It also helps them think about the relationships, which have been improving over time, between factories, the environment and people. They see how company profits can be used to improve the quality of life and well-being of the individuals and communities that have dealings with the company, through to today’s digital factories and the “Il Canto della Fabbrica” project, with which Pirelli illustrated the new world of the factory through music. The musical score composed by Maestro Francesco Fiore for the violin of Maestro Salvatore Accardo and his Orchestra da Camera Italiana, took inspiration from the rhythms of the Pirelli factory in Settimo Torinese – one of the centres of excellence on the cutting edge of Italian industry. The music speaks to us of one of the “beautiful factories” in Italy, created as a welcoming, bright, sustainable and safe place.

Attached is the text drafted by LIUC to complete and give context to the project

Click here to watch the video.