On the Road to Innovation
Pirelli, a century and a half of research and sustainability
Throughout its history, innovation has always been a distinctive feature of Pirelli. It means making a positive change that can produce well-being both inside and outside the company, optimising processes, improving products, and making them increasingly sustainable and safe. Let’s discover the innovations introduced by Pirelli in this field over the past 150 years.
1. Rubber and increasingly sustainable materials used in compounds for car, motorcycle and bicycle tyres: from the Nobel laureate Giulio Natta to today’s Research and Development laboratories at Pirelli.
2. Innovation in the design and manufacture of tyres: from the first Cinturato to the puncture-resistant tyre with Seal Inside technology.
3. Road safety and sustainable mobility are at the heart of the development objectives for a smart, digital or electric-car tyre.
Activities: The students will be divided into groups and helped to create podcasts that show how important it is to be innovative and, in particular, that explore new technologies introduced by Pirelli and aspects of its sustainability strategy.
The course will take place entirely online and will be in the form of three live meetings.
The course can also be followed by a thematic guided tour in the Lavazza Museum in Turin