Access the Online Archive
Search the Historical Archive of the Pirelli Foundation for sources and materials. Select the type of support you are interested in and write the keywords of your research.
    Select one of the following categories
  • Documents
  • Photographs
  • Drawings and posters
  • Audio-visuals
  • Publications and magazines
  • All
Help with your research
To request to view the materials in the Historical Archive and in the libraries of the Pirelli Foundation for study and research purposes and/or to find out how to request the use of materials for loans and exhibitions, please fill in the form below. You will receive an email confirming receipt of the request and you will be contacted.
Pirelli Foundation Educational Courses

Select the education level of the school
Back
Primary schools
Pirelli Foundation Educational Courses
Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.

I declare I have read  the privacy policy, e autorizzo la Fondazione Pirelli al trattamento dei miei dati personali per l’invio, anche a mezzo e-mail, di comunicazioni relative ad iniziative/convegni organizzati dalla Fondazione Pirelli..

Back
Lower secondary school
Pirelli Foundation Educational Courses
Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.
Back
Upper secondary school
Pirelli Foundation Educational Courses
Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.
Back
University
Pirelli Foundation Educational Courses

Do you want to organize a training programme with your students? For information and reservations, write to universita@fondazionepirelli.org

Visit the Foundation
For information on the Foundation's activities and admission to the spaces,
please call +39 0264423971 or write to visite@fondazionepirelli.org

The Pirelli Style: From the Economic Boom to the 2000s

Previously unpublished advertising campaigns in our Archive now online

 

In 1950s Italy, there was a great desire for reconstruction after the end of the war: production infrastructure, transport routes, goods, and services were all needed. The time had come for Pirelli to create a new headquarters in the centre of Milan, to reopen factories around the world, to launch a magazine of its own, and to present its products in a completely new way. Under the guidance of its director Arrigo Castellani, the company’s advertising department underwent an artistic and cultural renaissance, thanks to a group of young designers who pooled their energies in Centro, a single in-house agency. Starting from here, we can retrace the history of Pirelli’s communication with a look – as broad as possible – at the advertising campaigns now preserved in our Historical Archive.

Some of the advertisements are world-famous, while many others are still unexhibited but are now available on our website. We find the collective campaigns of the 1950s on the theme of travel, and then, in the 1960s, the arrival of advertisements that reflect the powerful style and personality of the top designers of the time. The 1970s gave a new role to both tyre dealers and customers in Pirelli advertising. And then, from the late 1970s to the early 1990s, came campaigns that opened up to international markets, through to the era of the great athlete-endorsers, who were called in to portray one of Pirelli’s most iconic slogans: Power is Nothing without Control. Opening up to the world of cinema in the advertisements of the 2000s.

The 1950s,
Different Visions
for a Unique Style