The Thematic Thesaurus: A New Tool for Browsing the Digital Archive is Now Online
A new tool is available for consulting the online Historical Archive. The digital collection can now be searched not only by type, such as papers, photographs, drawings, posters, and magazines, but also by content. To achieve this, a structured set of more than 800 entries concerning the history of Pirelli has been created, all linked to each other hierarchically: some general themes have been selected, linked to production, communication, and sport, and each of these has then been structured internally into more specific sub-themes. The thematic macro areas are thus tyres, miscellaneous products and cables. Each production sector is then divided into its various branches; tyres into those for cars, trucks, farm machinery, bicycles, motorcycles, and miscellaneous products into technical items for industrial use, retail, sport, and the home. The tyre sector is closely tied to that of the means of transport that have been fitted with them over the years: from the most prestigious cars, such as those made by Alfa Romeo, BMW, Ferrari, Lamborghini, Porsche and others, to motorcycles such as Bianchi, Gilera, Guzzi, Indian, and Yamaha to name but a few, and bicycles (Bianchi, Maino, Prinetti Stucchi and others). Lastly, there are trucks, farm machinery, aeroplanes and airships. And then, of course, there is motorsport, with the historic races in Italy and around the world in which Pirelli tyres have played a key role, such as the Targa Florio, the Monza Grand Prix, the Mille Miglia, and the Monte Carlo rally.
Then there are Pirelli’s factories and offices: the Bicocca plant and factories in various countries around the world, but also the Pirelli Tower and the Vizzola Ticino test track.
And there is also a fascinating chapter on the history of communication and design, as well as on the products themselves, at the countless trade fairs and shows that Pirelli has taken part in with its tyres and articles for the nautical, fashion, packaging and toy sectors, and many more.
All this content can now be explored on the page devoted to browsing by subject, selecting the items from a tree structure and pulling up all the digital resources in the archive that have to do with the selected theme. At the same time, the thesaurus entries are added to the other filters (by date, place, person or organisation) that appear in each documentary section (documents, photographs, drawings and posters, and audio-visuals).
The online archive is thus enriched with another important tool that opens up the company’s documents with 150 years of the history of Italy and the world.


A new tool is available for consulting the online Historical Archive. The digital collection can now be searched not only by type, such as papers, photographs, drawings, posters, and magazines, but also by content. To achieve this, a structured set of more than 800 entries concerning the history of Pirelli has been created, all linked to each other hierarchically: some general themes have been selected, linked to production, communication, and sport, and each of these has then been structured internally into more specific sub-themes. The thematic macro areas are thus tyres, miscellaneous products and cables. Each production sector is then divided into its various branches; tyres into those for cars, trucks, farm machinery, bicycles, motorcycles, and miscellaneous products into technical items for industrial use, retail, sport, and the home. The tyre sector is closely tied to that of the means of transport that have been fitted with them over the years: from the most prestigious cars, such as those made by Alfa Romeo, BMW, Ferrari, Lamborghini, Porsche and others, to motorcycles such as Bianchi, Gilera, Guzzi, Indian, and Yamaha to name but a few, and bicycles (Bianchi, Maino, Prinetti Stucchi and others). Lastly, there are trucks, farm machinery, aeroplanes and airships. And then, of course, there is motorsport, with the historic races in Italy and around the world in which Pirelli tyres have played a key role, such as the Targa Florio, the Monza Grand Prix, the Mille Miglia, and the Monte Carlo rally.
Then there are Pirelli’s factories and offices: the Bicocca plant and factories in various countries around the world, but also the Pirelli Tower and the Vizzola Ticino test track.
And there is also a fascinating chapter on the history of communication and design, as well as on the products themselves, at the countless trade fairs and shows that Pirelli has taken part in with its tyres and articles for the nautical, fashion, packaging and toy sectors, and many more.
All this content can now be explored on the page devoted to browsing by subject, selecting the items from a tree structure and pulling up all the digital resources in the archive that have to do with the selected theme. At the same time, the thesaurus entries are added to the other filters (by date, place, person or organisation) that appear in each documentary section (documents, photographs, drawings and posters, and audio-visuals).
The online archive is thus enriched with another important tool that opens up the company’s documents with 150 years of the history of Italy and the world.