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The Foundation recommends

Books selected for you

Adults
Young people
  • 25 November 2022 A Story As Long As… ... a dachshund, an airship, a comet. These and other subjects hatched by the imagination of Pino Tovaglia stretch out across the 56 pages of Una storia lunga ... +
  • 25 November 2022

    A Story As Long As…

    ... a dachshund, an airship, a comet. These and other subjects hatched by the imagination of Pino Tovaglia stretch out across the 56 pages of Una storia lunga come, published by Lazy Dog. This game-book was presumably created in the late 1960s or early 1970s, when Tovaglia was working with Rosellina Archinto and Emme Edizioni, which at the time was the only Italian publishing company for children’s books that published works created by designers. This unique exercise in style, adapted for contemporary publication, takes us into a story as long as, and as great as, the imagination and creativity of Pino Tovaglia, one of the most remarkable figures in international design and graphics of the twentieth century. Tovaglia started his career as an assistant to Carlo Carrà at the Scuola Superiore di Arte of the Castello Sforzesco in Milan, and then made experimental short films for Pagot Film. He contributed to the newspaper La Notte and worked with Finmeccanica, creating an advertising campaign that earned him the Palma d’Oro for Advertising as early as 1954. In 1955 he was one of the founders of the Italian Association of Visual Communication Design (AIAP). One of his best-known designs is the Lombardy Region logo, created with Bruno Munari, Bob Noorda and Roberto Sambonet, winner of the Compasso d’Oro award in 1979. He worked for the most important Italian companies, including RAI, for which he and Bruno Bozzetto also worked in the field of animation. Tovaglia created famous advertisements and also designed exhibition stands for Pirelli, and he became the art director of Pirelli magazine. He reinvented the logo of the Long P for the campaigns of Il Centro, the company’s in-house agency, in the late 1960s. The logo can also be seen in this book: the word “Pirelli” moves on a truck that Tovaglia imagines on a bridge as long as the objects, landscapes, and animals that inhabit the pages that follow. In a comment, the author’s daughter, Irene Tovaglia, describes them: “Looking at that crocodile unravelling his armour onto a spool of thread so as not to crumple it before going to sleep, I can only thank my father for having so often evoked in his work the games we played with him when we were little girls […]. Thank you for bequeathing to us this vision of yours and these stories so full of questions why.”  

    Una storia lunga come
    Illustrations by Pino Tovaglia
    Text by Marta Sironi
    Lazy Dog, 2022
       

    A Story As Long As…
  • 26 October 2022 Spending time in historical cafés Massimo Cerulo's book Andare per caffè storici, published by Il Mulino, is an informed and pleasant journey through the sites where, between the 18th and 19th centuries, in ... +
  • 26 October 2022

    Spending time in historical cafés

    Massimo Cerulo's book Andare per caffè storici, published by Il Mulino, is an informed and pleasant journey through the sites where, between the 18th and 19th centuries, in Italy just as in London, Vienna and Paris, a middle-class public opinion began the arise and situate itself at the heart of society while, sipping a hot drink, its representatives exchanged gossip and good ideas. The “historical cafés” are those that, still nowadays, preserve the old furnishings. Thus, amidst anecdotes and trivia, we go from the Florian in Venice to the Pedrocchi in Padua, from the Al Bicerin in Turin to the Tommaseo in Trieste, from the Antico Caffé Greco in Rome to the Gambrinus in Naples, and many more. “When you spend time in the old cafés, you learn how to tell a story”, loved to say Eduardo Galeano, a great Uruguayan writer. And this book proves him right.

    Andare per caffè storici (Spending time in historical cafés)
    Massimo Cerulo
    Il Mulino, 2021

    Spending time in historical cafés
  • 12 October 2022 Lights in Milan Milan, between the end of the 1940s and the middle of the 1960s. A city suspended between the memory of the war, just ended, and a great desire ... +
  • 12 October 2022

    Lights in Milan

    Milan, between the end of the 1940s and the middle of the 1960s. A city suspended between the memory of the war, just ended, and a great desire to start anew, which will lead to the ‘economic miracle’. This is the context in which Pierfranco Faletti – engineer, manager and author – sets the vicissitudes of a group of young people from Milan, interlacing them with 50 ‘fragments’ that tell the history of those years. Events, objects, innovations, films, music, people, to rediscover a period in which Milan was one of the most representative cities in a country that, brought to its knees by the war, never gave up but kept on fighting and working to rebuild and innovate – a country that wanted, more than ever, to look to the future. Ernesto is the narrative voice, a young man who, with his friends, belongs to the “station gang”. A fluent and nostalgic read that has readers leafing through the book as if it were an old photo album.  

    Luci a Milano. 50 frammenti degli anni '50 (Lights in Milan. 50 fragments from the 1950s)
    Pierfranco Faletti
    Bolis Edizioni, 2014

    Lights in Milan
  • 21 September 2022 A machine’s life Ironic, witty, funny – Riccardo Manzi's cartoons collected in Vita da macchine depict the modern life of people in the 1950s, consisting in daily routines and mechanical gestures ... +
  • 21 September 2022

    A machine’s life

    Ironic, witty, funny – Riccardo Manzi's cartoons collected in Vita da macchine depict the modern life of people in the 1950s, consisting in daily routines and mechanical gestures that made them just like machines. One of the cartoons shows a person observing a piece of machinery, very complex, full of gears, whose external shape is however similar to their own: the cartoon is indeed entitled “La somiglianza” (“Likeness”). The machines in the cartoons talk in numbers, help people perform their daily activities: comb one's hair, play cards, communicate, and also find “the scent of life”. People who observe machines and machines that observe each other, facing each other, entities that try to know each other but are seemingly unable to communicate with each other. Manzi was a great cartoonist as well as painter, and at the end of the 1940s Leonardo Sinisgalli, the “poet-engineer” who at the times was chief editor of the Rivista Pirelli magazine, asked him to contribute to the magazine's illustrations and the company's visual communication concepts. Thus, iconic advertising campaigns were born, such as “A occhi chiusi” (“With eyes shut”) for the “Cinturato” tires, an ironic take on the theme of safety.    

    Vita da macchine (A machine's life)
    Riccardo Manzi
    Feltrinelli, 1958

    A machine’s life
  • 26 October 2022 The great history of writing From cuneiform writing to emoji. Since its appearance, written expression has changed several times and continues to evolve. Skilfully taking advantage of the potentialities offered by the graphic ... +
  • 26 October 2022

    The great history of writing

    From cuneiform writing to emoji. Since its appearance, written expression has changed several times and continues to evolve. Skilfully taking advantage of the potentialities offered by the graphic novel genre, La grande storia della scrittura by Vitali Konstantinov traces the development of over 100 writing systems from their origins to the digital era – and make no mistakes, the book ranges from hieroglyphs to the Greek alphabet and fictional languages such as Klingon. And more. The author's words and illustrations also follow the evolution of writing on various media: carvings on stones, bones or shells, marks on the sand and engravings on birch bark. Going back to the dawn of time, when people used simple, complex or interconnected characters to communicate with each other, the book retraces a mode of expression that changed through time and, with digital communication, is going back to simpler and more direct forms, not too far from its origins, actually.  

    La grande storia della scrittura (The great history of writing)
    by Vitali Konstantinov
    L’Ippocampo Edizioni, 2022

    The great history of writing
  • 12 October 2022 Emma and Dario find their own self-confidence “Self-confidence means having the confidence to make it in any circumstance. Too little, and you feel unsure. Too much, and you become arrogant. Now, this book is special, ... +
  • 12 October 2022

    Emma and Dario find their own self-confidence

    “Self-confidence means having the confidence to make it in any circumstance. Too little, and you feel unsure. Too much, and you become arrogant. Now, this book is special, a little bit magical too, perhaps. Do you know why? Because as you read it and follow its advice, you learn that self-confidence is a great ally... in the right quantity. But, above all, you discover how to nurture it, to make it thrive so that it can illuminate all your talent!” (from the introduction of Emma e Dario trovano la fiducia in sé stessi by Stefania Andreoli) This new series, comprising four volumes and curated by the renowned psychologist and psychotherapist Stefania Andreoli, helps younger children to deal with their insecurities and discover how making mistakes is not only natural – it can also make you happy. Through the stories of Emma and Dario, and the exercises included in each book, children learn to embrace that sense of anxiety, fear or lack of confidence in doing new things that often takes over both grown-ups and little ones. Through Stefania's pages and words, a solution soon becomes apparent and feasible: you can learn to take the chance to make mistakes and – why not? – have fun while you do it. To feel more confident in one's own skills, to have fun, to stay positive even when things don't go as planned.  

    Emma e Dario trovano la fiducia in sé stessi (Emma and Dario find their own self-confidence)
    by Stefania Andreoli
    Fabbri Editori, 2022

    Emma and Dario find their own self-confidence
  • 30 September 2022 Tales of the sleeping land Under the Taiga's cover of snow, good and evil spirits sleep and every natural element has its own voice: white foxes, bears or seals are never what they ... +
  • 30 September 2022

    Tales of the sleeping land

    Under the Taiga's cover of snow, good and evil spirits sleep and every natural element has its own voice: white foxes, bears or seals are never what they seem, just like fire, rain and frost. They hide spirits that bewitch and guide the doings of women and men, treasures of a century-old folklore, all to be rediscovered. Passed down from family to family from time immemorial, Le fiabe della terra addormentata teaches brave and smart young readers not to be afraid, to guard their ancestors' memories, to value friendship and solidarity, but, above all, to live in harmony with Nature. Rife with metaphors, hidden meanings, allegories and lessons to be remembered, this collection paints the image of an endless land, full of lush forests, whirling rivers, which ancient people termed “sleeping”. A difficult world to live in, yet not lacking in beauty: people born in the sleeping land had to, and still do, fight every day for survival and, to succeed, they have to find (and maintain) a balance with this land. In Siberia, Lilin explains, native inhabitants don't want to fight or overpower Mother Earth, but try to coexist in harmony with it. Indeed, in contrast with Western tales, centred on the relationship between people, Siberian tales focus on the relationship between Human beings and Nature and on the need to find a way to coexist in harmony with its great workings. As such, the world described by the author comes to represent a wonderful synergy between the myriad of living beings that populate it and that interact with each other, according to mystical laws.  

    Le fiabe della terra addormentata (Tales of the sleeping land)
    by Nicolai Lilin
    Mondadori Electa, 2021

    Tales of the sleeping land
  • 08 September 2022 The famous Walker & Dawn Catalogue Louisiana, 1904. In the Bayou, the large, mythical marsh land on the Mississippi Delta crisscrossed with canals, marshes and palm forests, live Te Trois, Eddie, Julie and Tit, ... +
  • 08 September 2022

    The famous Walker & Dawn Catalogue

    Louisiana, 1904. In the Bayou, the large, mythical marsh land on the Mississippi Delta crisscrossed with canals, marshes and palm forests, live Te Trois, Eddie, Julie and Tit, as free as only children in those times and places could be, and they built a secret hideaway and a canoe to navigate the river and its snares. And the river will give them back three dollars, which they use to buy a gun from the Walker & Dawn Catalogue. What they receive, however, is an old broken watch coveted by several people. Through a vivid style and powerful descriptions (which earned him several prizes and international fame), Davide Morosinotto writes an adventure novel that's both funny and touching, while perfectly weaving coming-of-age themes into it. The four protagonists grow up and gain self-awareness while overcoming obstacles and difficulties. On the background, a cross-section of American society of that time, with cotton plantations, juvenile jails and cattle wagons. The story of a deep friendship, union, courage, desire for justice, payback and strength in unity unravels for the readers in perfect Mark Twain style. The author's voice unites and maintains the coherency of a four-way narrative where each character's traits is highlighted through constantly different narrative devices: in the first part, each chapter is a page of the famous catalogue, narrated by Te Trois, the driving soul of the group, the real adventurer; the second part is Ed's, interpreter of the nature and people that the children are learning to read like maps on their journey from Louisiana to Chicago; the third narrator is Juju who, with her rational and analytical mind, is the one who questions things, solves clues and find the answers. Her narration consists of the newspaper articles that tell of Walker & Dawn's mystery. Tit, with short words and no images, as per his nature, closes the narrative – the child who's become a man and tells in his own way how the adventure of the long-lost watch ended, what became of them and their life.  

    Il rinomato Catalogo Walker & Dawn (The famous Walker & Dawn Catalogue)
    by Davide Morosinotto
    Mondadori, 2016

    The famous Walker & Dawn Catalogue

From the world of books

Events and fairs
literary anniversaries
  • 07 September 2022 Festivaletteratura The 26th edition of Festivaletteratura will be held from Wednesday 7 to Sunday 11 September 2022. The Festival is back, filling the squares of Mantua with a calendar ... +
  • 07 September 2022

    Festivaletteratura

    The 26th edition of Festivaletteratura will be held from Wednesday 7 to Sunday 11 September 2022. The Festival is back, filling the squares of Mantua with a calendar full of events aimed at exploring and narrating national stories and global empowerment journeys through fiction, poetry, narrative journalism, comics and theatrical pieces. Amongst the most anticipated guests of the 2022 edition some prestigious names from the international literary world stand out: Kader Abdolah, John Banville, Mircea Cărtărescu, Anne Enright, Damon Galgut, Gaia Guasti, Pierre Lemaitre, Helen Macdonald, Andrés Neuman, Ben Okri, Christoph Ransmayr, William T. Vollmann and many others. To see the full programme click here.

    Festivaletteratura
  • 01 July 2022 Il Libro Possibile “Il Libro Possibile” literary festival is back, with Pirelli as its main sponsor for yet another year. The event will take place from 6 to 9 July in ... +
  • 01 July 2022

    Il Libro Possibile

    “Il Libro Possibile” literary festival is back, with Pirelli as its main sponsor for yet another year. The event will take place from 6 to 9 July in Polignano a Mare and on 21, 22, 28 and 29 July in Vieste. During the festival, Marco Tronchetti Provera will take part in the event “L’uomo del futuro nel mondo che verrà” (“The individual of the future in the world that will be”), held on 7 July at 9.30 p.m. Pirelli will be represented by Antonio Calabrò, Director of the Pirelli Foundation, who, on 9 July at 8 p.m., will present the book A future-oriented history. Pirelli, 150 years of industry, innovation, culture, edited by the Pirelli Foundation and published by Marsilio. To see the full programme, click here.

    Il Libro Possibile
  • 01 June 2022 The Economics Festival in Trento The 2022 edition of the Festival dell’Economia di Trento will be held in Trento from 2 to 5 June. The event is organised by the Autonomous Province of ... +
  • 01 June 2022

    The Economics Festival in Trento

    The 2022 edition of the Festival dell’Economia di Trento will be held in Trento from 2 to 5 June. The event is organised by the Autonomous Province of Trento and by the 24 ORE Group in collaboration with the University of Trento and the City of Trento, with a wide-ranging programme that will revolve around the main theme, which is After the Pandemic (And With a War in Progress), "ORDER AND DISORDER". The Pirelli Foundation will be taking part with two events linked to the promotion of its corporate culture: On 3 June at 5 p.m., at the Municipal Library in Trento, Antonio Calabrò, director of the Pirelli Foundation, together with Paolo Bricco, correspondent for Il Sole 24 Ore, will present the book Thinking Ahead: Pirelli, 150 Years of Industry, Innovation, and Culture. The new book, edited by the Pirelli Foundation and published by Marsilio, is a collective account of the most important technological innovations made by Pirelli from its foundation in 1872 through to the present day. Also on 3 June, at 7.30 p.m., Maestro Salvatore Accardo and the Orchestra da Camera Italiana with the participation of Gile Bae, as solo pianist, will perform J.S. Bach's Piano Concerto no.1, Giuseppe Verdi's Quartet in E minor and 'Il Canto della Fabbrica', a work inspired by the sounds of the Pirelli Industrial Centre in Settimo Torinese, commissioned from the composer Francesco Fiore by the Pirelli Foundation in 2017.

    The Economics Festival in Trento
  • 18 May 2022 The Pirelli Foundation at the Salone del Libro di Torino A meeting entitled “Cultura Politecnica. Cos’è l’heritage aziendale e come crea cultura” will be held at the Turin Book Fair on Thursday 19 May at 2.30 p.m. With ... +
  • 18 May 2022

    The Pirelli Foundation at the Salone del Libro di Torino

    A meeting entitled “Cultura Politecnica. Cos’è l’heritage aziendale e come crea cultura” will be held at the Turin Book Fair on Thursday 19 May at 2.30 p.m. With Antonio Calabrò, Eligio Imarisio, Raffaella Luglini and Francesco Morace. A conversation about intersecting skills, multiple forms of knowledge, and processes of humanisation and innovation within company interactions and their impact on social and territorial cohesion. Based on the books Thinking Ahead: Pirelli, 150 Years of Industry, Innovation, and Culture edited by the Pirelli Foundation (Marsilio Editori) and L’umanesimo industriale nell’Italia d’Otto-Novecento by Eligio Imarisio (Erga Edizioni)

    The Pirelli Foundation at the Salone del Libro di Torino
  • 23 October 2022 Gianni Rodari Giovanni, a.k.a. Gianni, Rodari, was born in Omegna on 23 October 1920 and died in Rome on 14 April 1980. Rodari, renowned and appreciated for his fantasy stories, ... +
  • 23 October 2022

    Gianni Rodari

    Giovanni, a.k.a. Gianni, Rodari, was born in Omegna on 23 October 1920 and died in Rome on 14 April 1980. Rodari, renowned and appreciated for his fantasy stories, was also a great theorist of children's narrative. In his Grammatica della fantasia (Grammar of fantasy) he aimed to “find the consistent features of fantasy writing, the laws that invention still hasn't explored”, claiming the space that fantasy and imagination should have in everyone's life.

    Gianni Rodari
  • 18 October 2022 Manuel Vázquez Montalbán Manuel Vázquez Montalbán was born in Barcelona on 14 July 1939 and died in Bangkok on 18 October 2003. Spanish author, journalist and food expert, famous for having ... +
  • 18 October 2022

    Manuel Vázquez Montalbán

    Manuel Vázquez Montalbán was born in Barcelona on 14 July 1939 and died in Bangkok on 18 October 2003. Spanish author, journalist and food expert, famous for having created the famous character of Pepe Carvalho, the private detective protagonist of a murder mystery series. Vázquez Montalbán was very much loved by Leonardo Sciascia and was a friend of Andrea Camilleri, who chose the name Salvo Montalbano for his own murder mystery books in his honour.

    Manuel Vázquez Montalbán
  • 14 October 2022 Dino Buzzati Dino Buzzati was born in San Pellegrino di Belluno on 16 October 1906 and died in Milan on 28 January 1972. As well as a journalist, painter and ... +
  • 14 October 2022

    Dino Buzzati

    Dino Buzzati was born in San Pellegrino di Belluno on 16 October 1906 and died in Milan on 28 January 1972. As well as a journalist, painter and playwright, Buzzati was a great novelist and writer of surreal and fantasy stories, especially remembered for Il deserto dei Tartari (The Tartar Steppe), Barnabò delle montagne (Barnabo of the mountains), La famosa invasione degli orsi in Sicilia (The bears' famous invasion of Sicily) and Un amore (A love affair). Dino Buzzati also wrote several articles for the Pirelli: rivista d’informazione e tecnica (Pirelli: informative and technical magazine), such as “Piccole storie del grattacielo” (“The skyscraper's short stories”) published in 1970 to celebrate the ten-year anniversary of the “Pirellone” skyscraper.

    Dino Buzzati
  • 03 October 2022 Graham Greene Writer, playwright and MI6 spy Graham Green was born in Berkhamsted, UK, on 2 October 1904. His adventurous life as a secret agent at the service of the ... +
  • 03 October 2022

    Graham Greene

    Writer, playwright and MI6 spy Graham Green was born in Berkhamsted, UK, on 2 October 1904. His adventurous life as a secret agent at the service of the British Crown had him travelling all over the world and was a great source of inspiration for his novels – which he himself defined as “entertaining” – whose genres range from thriller to comedy and which featured a fast-paced narrative and complex and troubled characters. Amongst his works we find Stamboul Train, Our man in Havana and The human factor.

    Graham Greene