The short film “We Are” previewed at the Visioni dal Mondo Festival
The short film “We Are”, a Pirelli Foundation project written and directed by Mattia Colombo and Davide Fois, curated by Francesca Molteni and produced by Muse Factory of Projects, will be previewed as part of the Visioni dal Mondo Festival. The 9th International Documentary Festival, initiated and produced by Francesco Bizzarri with the artistic direction of Maurizio Nichetti, will be held in Milan from Thursday 14 to Sunday 17 September 2023.
The short film, which runs for approximately 7 minutes, is available in both English and Italian and uses the artistic language of the cinema to illustrate the corporate culture of Pirelli, which it portrays as a “stage for the arts and technology”. A story in pictures, it is inspired by Bertolt Brecht’s The Life of Galileo, examining aspects of corporate culture that range from theatre, music and art to research and innovation, highlighting the fundamental combination of artistic and scientific creativity that has always defined Pirelli’s corporate identity.
The protagonists of the film follow one another in a collective performance, in which the common thread is a circular beam of light that illuminates various scenes and settings, giving the idea of a theatrical setting even in places that have little to do with artistic performances. The follow spot thus comes to rest on an actor or a violinist, or on a scale model of the Pirellone created by a model maker, but also on technicians and engineers engrossed in rigorous studies, research and tyre testing. The camera moves from the historic stage of the Piccolo Teatro Grassi in Milan to The Seven Heavenly Palaces by the German artist Ansel Kiefer, a permanent site-specific installation at Pirelli HangarBicocca. It shifts from the Research and Development laboratories to the Historical Archive of the Pirelli Foundation, a heritage protected on more than 4 kilometres of shelving at the heart of the company headquarters. To remind us that “We Are” business, memory, and future.
Watch the trailer here
The short film “We Are”, a Pirelli Foundation project written and directed by Mattia Colombo and Davide Fois, curated by Francesca Molteni and produced by Muse Factory of Projects, will be previewed as part of the Visioni dal Mondo Festival. The 9th International Documentary Festival, initiated and produced by Francesco Bizzarri with the artistic direction of Maurizio Nichetti, will be held in Milan from Thursday 14 to Sunday 17 September 2023.
The short film, which runs for approximately 7 minutes, is available in both English and Italian and uses the artistic language of the cinema to illustrate the corporate culture of Pirelli, which it portrays as a “stage for the arts and technology”. A story in pictures, it is inspired by Bertolt Brecht’s The Life of Galileo, examining aspects of corporate culture that range from theatre, music and art to research and innovation, highlighting the fundamental combination of artistic and scientific creativity that has always defined Pirelli’s corporate identity.
The protagonists of the film follow one another in a collective performance, in which the common thread is a circular beam of light that illuminates various scenes and settings, giving the idea of a theatrical setting even in places that have little to do with artistic performances. The follow spot thus comes to rest on an actor or a violinist, or on a scale model of the Pirellone created by a model maker, but also on technicians and engineers engrossed in rigorous studies, research and tyre testing. The camera moves from the historic stage of the Piccolo Teatro Grassi in Milan to The Seven Heavenly Palaces by the German artist Ansel Kiefer, a permanent site-specific installation at Pirelli HangarBicocca. It shifts from the Research and Development laboratories to the Historical Archive of the Pirelli Foundation, a heritage protected on more than 4 kilometres of shelving at the heart of the company headquarters. To remind us that “We Are” business, memory, and future.
Watch the trailer here
