Pirelli with eyes to the future: culture, art, sport and technological challenges

Set up in 2008, the Pirelli Foundation has preserved documentation of the company’s history from its foundation in 1872 through to the present day. A key feature of the 3.5 kilometres of documents in the Historical Archive is the communication section, which testifies to the intense and rewarding collaboration between Pirelli and intellectuals, artists, and photographers.
The Foundation works on many activities to promote Pirelli’s corporate culture, such as organising exhibitions and conferences, editing publishing projects, and putting on guided tours, training projects, and research activities, also with a view to assisting Pirelli company management, in Italy and around the world.

Set up in 2008, the Pirelli Foundation has preserved documentation of the company’s history from its foundation in 1872 through to the present day. A key feature of the 3.5 kilometres of documents in the Historical Archive is the communication section, which testifies to the intense and rewarding collaboration between Pirelli and intellectuals, artists, and photographers.
The Foundation works on many activities to promote Pirelli’s corporate culture, such as organising exhibitions and conferences, editing publishing projects, and putting on guided tours, training projects, and research activities, also with a view to assisting Pirelli company management, in Italy and around the world.

Pirelli HangarBicocca was founded in 2004, and then relaunched in 2012 by Pirelli, its founding member since constitution. Since then, the exhibition space has confirmed its role as an art center able to attract an international public with carefully curated, high–impact shows and unique exhibition projects.
Pirelli HangarBicocca also permanently houses The Seven Heavenly Palaces 2004-2015, one of Anselm Kiefer’s most important site-specific works, which has become a must for visitors from all over the world, as well as Fausto Melotti’s outdoor sculpture La Sequenza (1981).

Pirelli HangarBicocca was founded in 2004, and then relaunched in 2012 by Pirelli, its founding member since constitution. Since then, the exhibition space has confirmed its role as an art center able to attract an international public with carefully curated, high–impact shows and unique exhibition projects.
Pirelli HangarBicocca also permanently houses The Seven Heavenly Palaces 2004-2015, one of Anselm Kiefer’s most important site-specific works, which has become a must for visitors from all over the world, as well as Fausto Melotti’s outdoor sculpture La Sequenza (1981).

Pirelli has been alongside Formula 1 for more than 70 years, since the very first race in 1950, and the company continues to invest in the highest technological levels of research and development, as shown by the introduction of 18-inch tyres from next year.
Motorsport forms part of Pirelli’s DNA and Formula 1 represents an open-air laboratory that allows to apply the know-how gained on track into road car tyres, starting off with the Ultra High Performance range that equips the most prestigious cars in the world.

Started in 2004, the technical collaboration between Pirelli and the FIM Superbike World Championship continues in an increasingly solid way and represents the longest-running single-tire supply in the history of motorsport.
Pirelli supplies SBK riders and teams with standard production tyres, a philosophy that allows the company to transfer the technologies used in competitions also to the products available to all riders around the world, true to the now famous motto "we sell what we race, we race what we sell".

2022 is an historical moment for Pirelli in cycling as the P Lunga logo is finding home on the racing jersey of Trek Segafredo, one of the leading teams of the UCI World Tour already capable of winning the Milano-Sanremo and the Paris-Roubaix on the P ZERO™ Race TLR in 2021.
A new chapter in what has been considered an historical comeback for Pirelli in the professional cycling world, back in the days of Coppi and Bartali most of the professional cyclists used to race on Pirelli tyres, nowadays more and more professional teams are relying on Pirelli tyres to chase gold on the roads around the world.

Pirelli has a proud history of success in rallying, which remains firmly rooted in the company’s DNA. Pirelli was present in the World Rally Championship when it began in 1973. Now, Pirelli has returned to the top flight of rallying with a new four-year deal as sole supplier from 2021-2024. With events taking place in extreme conditions, on all sorts of surfaces all over the world, there’s no bigger test for a tyre anywhere.

On 27 August 1995, Pirelli and Inter Milan took the field together for the first time, and they went on to win their first major international trophy in May 1998 – the UEFA Cup at the Parc des Princes in Paris. They have shared common values – and plenty of successes – ever since.
The victories that make this partnership what it is today include no fewer than 16 national titles and 3 international trophies, including a Club World Cup and a treble, but the alliance goes beyond the sole objective of victory and its successes testify to the soundness and strength of an indissoluble union. A bond that has acquired fame around the world with moments that have become iconic, such as the 1998 Pirelli commercial in which “O Fenômeno” Ronaldo appeared in the pose of Christ the Redeemer in Rio de Janeiro, or the special match uniforms with the surnames of the players in Chinese characters to celebrate the Chinese New Year.
The partnership was crowned by the victory of the Nerazzurri’s 19th Scudetto at the end of last season.
After 26 years on the Nerazzurri jersey, Pirelli becomes Inter Milan’s Global Tyre Partner from the 2021/2022 season. This new collaboration has already proved triumphant with the conquest of the Supercoppa Italiana in January 2022. The seasons spent together, and those to come in future, make this partnership one of the longest-lived in the world of football, a relationship of mutual trust, built up over many years of shared passion.

The partnership with Luna Rossa, of which Pirelli is co-title sponsor, represents a sporting and technological challenge, as well as being an example of Italian excellence. Pirelli also applied its knowledge of materials to develop technical solutions that were used on the AC75.
A team effort that led Luna Rossa to be the Italian boat that has come closest to winning the America's Cup, taking the Prada Cup, in the 170 years history of the trophy.

At a time of amazing economic and industrial transformation, and the spread of digital technology into all areas of industry, services and consumption, Pirelli factories have become virtuous examples of Industry 4.0. Once again, Pirelli shows that it leads the way.
Its factories are paragons of competitiveness, innovation, and environmental and social sustainability in a virtuous mix of productivity and green economy.

Simulations are used by Pirelli to assist in the design and testing of tyres for Formula 1 tyre and other categories of motorsports.
This technology and the experience amassed by Pirelli’s R&D department is then applied to tyres for road use. The use of this testing process makes it possible to reduce the annual production of physical prototype tyres, in line with Pirelli’s vision of sustainability and of protection of the environment.

Simulations are used by Pirelli to assist in the design and testing of tyres for Formula 1 tyre and other categories of motorsports. This technology and the experience amassed by Pirelli’s R&D department is then applied to tyres for road use.
The use of this testing process makes it possible to reduce the annual production of physical prototype tyres, in line with Pirelli’s vision of sustainability and of protection of the environment.