An analysis of the literature on the subject highlights the challenges that need to be overcome

 

A business is managed by making good use of technological innovation, particularly through the digitalisation of processes and the application of artificial intelligence (AI).  This is a goal that must be approached carefully, as it is difficult to achieve effectively. This is because the strategic management process is undergoing a significant transformation thanks to digital transformation and artificial intelligence. The combination of these two technological developments has become a critical factor in the extremely turbulent environment that businesses are currently facing.

The working group that contributed to the research described in ‘Digital Transformation and Artificial Intelligence in Strategic Management: A Framework for Enhancing Organizational Performance and Competitive Advantage’ therefore set out to assess the importance of digital transformation and AI in strategic management, analysing their contribution both to the organisation of work and to the acquisition of competitive advantages in the market.

The research involved analysing relevant studies on the subject using targeted keywords associated with key areas such as digital transformation, artificial intelligence, strategic management, organisational performance and competitive advantage.

The analysis shows that digital transformation is the foundation of organisational modernisation, while AI improves its effectiveness by enhancing strategic planning through predictive analytics, business intelligence, and intelligent decision-making processes. However, the research also highlights that effectively applying these tools requires strong leadership, digital skills, a suitable organisational culture, qualified staff, and good governance. This is no easy task, as it must contend with various challenges, from ethical and privacy issues to limitations in technological infrastructure and resistance to organisational change. Once again, therefore, the issue lies with manufacturing and corporate culture, which must be addressed and resolved.

Digital Transformation and Artificial Intelligence in Strategic Management: A Framework for Enhancing Organizational Performance and Competitive Advantage

Sanjeevakumar M. Hatture, Rashmi P. Karchi, N Sugundan, Nagendra Pal Singh, Deep Chandra, Disha Shah, Raj Kumar Singh

Journal of Intelligent Decision Making and Information Science

Volume 3(10s), (2026) 1037-1048