The annual Corporate Culture Week is back – the event promoted by Confindustria in collaboration with Museimpresa is now in its 15th edition, taking place 10-24 November with the following theme: “The beautiful factory: culture, creativity, sustainability”.Once again, the Pirelli Foundation will open its doors to the public, with four events organised especially for the occasion. It begins on Saturday 12 November, with guided tours of the Pirelli Headquarters at the fourteenth century Bicocca degli Arcimboldi and of thePirelli Foundation’s historical archive. The visits will featureprofessional actors who will interpret stories ofcreativityandinnovation. It’s back to the Pirelli Foundation on Sunday 13 November for entertainment especially for children: “Music of the factory!”, making musical instruments with objects from the world ofmanufacturing and work.
On Friday 18 November, the Auditorium of the Pirelli Headquarters will transform itself into a theatre where the actors Giuseppe Cedernaand Sara Bertelà will interpret written scripts from the “Pirelli” magazine by some of greatest writers of the twentieth century, includingUmberto Eco, Bruno Munari and Leonardo Sinisgalli. Then on Sunday 20 November, the Week draws to a close with a guided bicycle tour fromPirellone to the Bicocca quarter, discovering some of the places in Milan where Pirelli has left its mark.
We look forward to seeing you there!