“Beyond the Circuits: Formula One and the Tyres that Revolutionised its History”
The Pirelli Foundation at Open Archives 2023 by Rete Fotografia
Archivi Aperti (“Open Archives”), the event promoted by Rete Fotografia, now in its ninth edition, is set to run from 13 to 22 October. The theme for 2023 will be The Archives of Italian Photographers: A Heritage to Cherish.
For this event, the Pirelli Foundation is offering guided tours of the exhibition Beyond the Circuits: Formula One and the Tyres that Revolutionised its History, which explores the company’s history in racing and the products it has developed for competitions. Using original archive materials, it will give visitors a chance to find out more about the photographers and agencies that have immortalised Pirelli’s commitment to the world of motor racing. It will also look at their relationship with the company. The vast photographic collection now in our Historical Archive contains thousands of shots on a whole range of supports (positives, negatives, slides, and more). Together they retrace over a hundred years of triumphs in motorsport, technological research and partnerships on both track and road, following the design and development of tyres that have left an indelible mark on the sector. These range from the Stella Bianca to the Stelvio, by way of the P7 through to the P Zero, and up to the very latest P Zero E. This heritage documents the invaluable contributions made by Pirelli technicians and engineers behind the scenes at the F1 championship, and Pirelli’s presence in this prestigious competition, from 1950 to 1956 and from 1981 to 1991 (before its triumphant return in 2011), together with the victories of drivers who have made the history of this sport – from Juan Manuel Fangio and Nelson Piquet to Nigel Mansel and Michael Schumacher – who not only raced but triumphed on the world’s greatest circuits. The display also features prominent names in the world of photography who received commissions from Pirelli, and who became champions themselves in the racing community. They range from the Foto Strazza agency – one of the most famous studios in the world of sports – to Federico Patellani, a great photographer who created the first covers of Pirelli magazine in the early 1950s. And in more recent years, we find Italian agencies such as Studio Colombo and Europhotocine, and international organisations that Pirelli still works with today.
There are two guided tours, starting at 5 p.m. and at 6.30 p.m. from the entrance on Viale Sarca 220, Milan.
Admission is free. Booking required, while places last. Click here to book:
The Pirelli Foundation at Open Archives 2023 by Rete Fotografia
Archivi Aperti (“Open Archives”), the event promoted by Rete Fotografia, now in its ninth edition, is set to run from 13 to 22 October. The theme for 2023 will be The Archives of Italian Photographers: A Heritage to Cherish.
For this event, the Pirelli Foundation is offering guided tours of the exhibition Beyond the Circuits: Formula One and the Tyres that Revolutionised its History, which explores the company’s history in racing and the products it has developed for competitions. Using original archive materials, it will give visitors a chance to find out more about the photographers and agencies that have immortalised Pirelli’s commitment to the world of motor racing. It will also look at their relationship with the company. The vast photographic collection now in our Historical Archive contains thousands of shots on a whole range of supports (positives, negatives, slides, and more). Together they retrace over a hundred years of triumphs in motorsport, technological research and partnerships on both track and road, following the design and development of tyres that have left an indelible mark on the sector. These range from the Stella Bianca to the Stelvio, by way of the P7 through to the P Zero, and up to the very latest P Zero E. This heritage documents the invaluable contributions made by Pirelli technicians and engineers behind the scenes at the F1 championship, and Pirelli’s presence in this prestigious competition, from 1950 to 1956 and from 1981 to 1991 (before its triumphant return in 2011), together with the victories of drivers who have made the history of this sport – from Juan Manuel Fangio and Nelson Piquet to Nigel Mansel and Michael Schumacher – who not only raced but triumphed on the world’s greatest circuits. The display also features prominent names in the world of photography who received commissions from Pirelli, and who became champions themselves in the racing community. They range from the Foto Strazza agency – one of the most famous studios in the world of sports – to Federico Patellani, a great photographer who created the first covers of Pirelli magazine in the early 1950s. And in more recent years, we find Italian agencies such as Studio Colombo and Europhotocine, and international organisations that Pirelli still works with today.
There are two guided tours, starting at 5 p.m. and at 6.30 p.m. from the entrance on Viale Sarca 220, Milan.
Admission is free. Booking required, while places last. Click here to book: