Access the Online Archive
Search the Historical Archive of the Pirelli Foundation for sources and materials. Select the type of support you are interested in and write the keywords of your research.
    Select one of the following categories
  • Documents
  • Photographs
  • Drawings and posters
  • Audio-visuals
  • Publications and magazines
  • All
Help with your research
To request to view the materials in the Historical Archive and in the libraries of the Pirelli Foundation for study and research purposes and/or to find out how to request the use of materials for loans and exhibitions, please fill in the form below. You will receive an email confirming receipt of the request and you will be contacted.
Pirelli Foundation Educational Courses

Select the education level of the school
Back
Primary schools
Pirelli Foundation Educational Courses
Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.

I declare I have read  the privacy policy, and authorise the Pirelli Foundation to process my personal data in order to send communications, also by email, about initiatives/conferences organised by the Pirelli Foundation.

Back
Lower secondary school
Pirelli Foundation Educational Courses
Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.
Back
Upper secondary school
Pirelli Foundation Educational Courses
Please fill in your details and the staff of Pirelli Foundation Educational will contact you to arrange the dates of the course.
Back
University
Pirelli Foundation Educational Courses

Do you want to organize a training programme with your students? For information and reservations, write to universita@fondazionepirelli.org

Visit the Foundation
For information on the Foundation's activities and admission to the spaces,
please call +39 0264423971 or write to visite@fondazionepirelli.org

Communicating Business. Image culture and strategies in Italian industry (1945-1970)

Italian business communication from post-war reconstruction to the end of the 1960s. This is the focus of the book , by Giorgio Bigatti and Carlo Vinti, in collaboration with the ISEC Foundation and with the support of the Pirelli Foundation.

The book discusses a number of topics of a general nature: from the arrival of public relations offices to the corporate world to market surveys as a tool for targeting marketing efforts and the relationship with U.S. marketing practices, including a number of case studies such as Eni, Finmeccanica, Italsider, Olivetti, La Rinascente, and Pirelli.

For Pirelli, Chiara Guizzi, archivist for the Pirelli Historical Archive, has analysed the relationship between Pirelli’s marketing unit and its sales force, with a particular focus on the magazines published by the Marketing office and intended for the sales offices. These included Collaborazione (1945-1950), created during the challenging post-war recovery in order to restore relations with the sales network, and Pi vendere (1958-1970), the periodical for tyre retailers created during the height of the economic boom and intended to establish a beneficial dialog with the end point of the sales organisation, i.e. the point of sale.

Published by Guerini & Associati, the book was presented on Wednesday, 17 November, during the event Comunicare l’impresa. Editoria d’azienda, progetto grafico e identità (Communicating Business. Corporate publishing, graphic design and identity), which was held in Venice in conjunction with Corporate Culture Week.

Italian business communication from post-war reconstruction to the end of the 1960s. This is the focus of the book , by Giorgio Bigatti and Carlo Vinti, in collaboration with the ISEC Foundation and with the support of the Pirelli Foundation.

The book discusses a number of topics of a general nature: from the arrival of public relations offices to the corporate world to market surveys as a tool for targeting marketing efforts and the relationship with U.S. marketing practices, including a number of case studies such as Eni, Finmeccanica, Italsider, Olivetti, La Rinascente, and Pirelli.

For Pirelli, Chiara Guizzi, archivist for the Pirelli Historical Archive, has analysed the relationship between Pirelli’s marketing unit and its sales force, with a particular focus on the magazines published by the Marketing office and intended for the sales offices. These included Collaborazione (1945-1950), created during the challenging post-war recovery in order to restore relations with the sales network, and Pi vendere (1958-1970), the periodical for tyre retailers created during the height of the economic boom and intended to establish a beneficial dialog with the end point of the sales organisation, i.e. the point of sale.

Published by Guerini & Associati, the book was presented on Wednesday, 17 November, during the event Comunicare l’impresa. Editoria d’azienda, progetto grafico e identità (Communicating Business. Corporate publishing, graphic design and identity), which was held in Venice in conjunction with Corporate Culture Week.