Pirelli on Display Makes “Space for the Future” in Turin Corporate Culture Capital 2024
Turin: Space for the Future is the underlying theme of the events promoted by the Unione Industriali Torino, celebrating the former capital of the Savoy kingdom. The city has been proclaimed Corporate Culture Capital 2024 by Confindustria, after Genoa in 2019, Alba in 2020-1, the Padua-Treviso-Venice-Rovigo area in 2022 and Pavia in 2023. The celebrations, which started on 19 February, include a rich programme of projects and events designed to showcase and promote the “Made in Italy” label, as well as the manufacturing prowess of the country and the excellence of its products.
The programme also includes the Torino al Futuro. La Cultura d’Impresa, la Cultura dell’Innovazione exhibition, organised by the Unione Industriali Torino. The show will remain open to visitors from 14 April to 30 September at the National Museum of the Italian Risorgimento. The flagship event of the year for Turin Corporate Culture Capital, the exhibition is divided into seven graphic and multimedia sections installed in the monumental corridor of the Camera Italiana inside the museum. Here the visitor will be taken on a journey through the history of Turin’s industrialisation, starting from its origins and ending with an immersive section devoted to the city’s prospects for the future.
The Turin area has historically served as a testing ground for industrial innovations, and it is no coincidence that Pirelli has had a factory for car tyres in Settimo Torinese ever since the early 1950s. This close bond with Piedmont can be seen in the exhibition, from the photos of the first Pirelli factory in Settimo taken by the Dutch photographer Arno Hammacher in 1962 through to the filming of “Canto della fabbrica”, the concert performed by the Orchestra da Camera Italiana directed by Maestro Salvatore Accardo in the spaces of the Industrial Centre in Settimo Torinese. This is one of the Pirelli Group’s most technologically advanced plants anywhere in terms of product innovation, production processes and quality of the working environment. The central services section, known as the “Spina”, and the landscaping works that immerse the factory in an orchard of 500 cherry trees, were designed by the architect Renzo Piano.
The Centre, established through fruitful collaboration with local institutions and the Politecnico University of Turin, exemplifies Pirelli’s vision of innovation. Not just technology, but also sustainability, respect for the environment, and care for people. A story that could not be missing in an exhibition devoted to business culture, chronicling a remarkable industrial journey towards a “space for the future”, and welcoming young people with open arms.
Turin: Space for the Future is the underlying theme of the events promoted by the Unione Industriali Torino, celebrating the former capital of the Savoy kingdom. The city has been proclaimed Corporate Culture Capital 2024 by Confindustria, after Genoa in 2019, Alba in 2020-1, the Padua-Treviso-Venice-Rovigo area in 2022 and Pavia in 2023. The celebrations, which started on 19 February, include a rich programme of projects and events designed to showcase and promote the “Made in Italy” label, as well as the manufacturing prowess of the country and the excellence of its products.
The programme also includes the Torino al Futuro. La Cultura d’Impresa, la Cultura dell’Innovazione exhibition, organised by the Unione Industriali Torino. The show will remain open to visitors from 14 April to 30 September at the National Museum of the Italian Risorgimento. The flagship event of the year for Turin Corporate Culture Capital, the exhibition is divided into seven graphic and multimedia sections installed in the monumental corridor of the Camera Italiana inside the museum. Here the visitor will be taken on a journey through the history of Turin’s industrialisation, starting from its origins and ending with an immersive section devoted to the city’s prospects for the future.
The Turin area has historically served as a testing ground for industrial innovations, and it is no coincidence that Pirelli has had a factory for car tyres in Settimo Torinese ever since the early 1950s. This close bond with Piedmont can be seen in the exhibition, from the photos of the first Pirelli factory in Settimo taken by the Dutch photographer Arno Hammacher in 1962 through to the filming of “Canto della fabbrica”, the concert performed by the Orchestra da Camera Italiana directed by Maestro Salvatore Accardo in the spaces of the Industrial Centre in Settimo Torinese. This is one of the Pirelli Group’s most technologically advanced plants anywhere in terms of product innovation, production processes and quality of the working environment. The central services section, known as the “Spina”, and the landscaping works that immerse the factory in an orchard of 500 cherry trees, were designed by the architect Renzo Piano.
The Centre, established through fruitful collaboration with local institutions and the Politecnico University of Turin, exemplifies Pirelli’s vision of innovation. Not just technology, but also sustainability, respect for the environment, and care for people. A story that could not be missing in an exhibition devoted to business culture, chronicling a remarkable industrial journey towards a “space for the future”, and welcoming young people with open arms.
