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“Human Enterprise” on the Podium at the 2023 Corporate Heritage Awards

The prize-giving ceremony of the 2023 Corporate Heritage Awards, now in its third edition, was held this morning at the Confindustria Congress Centre in Rome The award is promoted by Leaving Footprints, an academic spinoff of the University of Naples Parthenope with the University of Sannio, specialised in consulting in the field of heritage marketing. The aim of the award is to showcase and tell the stories of the companies that have played a role in the development of Italy, to help promote and develop corporate culture.

The show that won the honour in the “Narration through Events” category was Human Enterprise: The Actor Factory, a drama training project curated by the Associazione Pier Lombardo in collaboration with the Pirelli Foundation. Six young actors who have graduated from dramatic art academies in Milan, were selected for the piece. After studying the documents in the Pirelli Historical Archive and in the company’s Research and Development laboratories at the Milano Bicocca headquarters, they illustrated the meaning of the word “enterprise” in an original theatrical performance.

The show, directed by Stefano De Luca, narrated the story of Pirelli through past, present and future. The investigation in theatrical form started from considerations concerning aspects of its corporate culture and artistic activity – vision, identity, transformation, and research – in order to examine our human ability to create artefacts and stories and ultimately investigating the relationship between man and machine. On the stage of the Teatro Franco Parenti on 28 March and 3 April 2023, the actors used their storytelling talent, and the communicative power of theatre in the form of dialogues, monologues, choral scenes and videos, to interpret the world of scientific innovations, production techniques, personal interrelationships, sustainability and economics. The ultimate aim of these intangible elements has always been to attribute meanings and values to everything around us, to the experiences we have been through, and to what still awaits us in the future.

The prize-giving ceremony of the 2023 Corporate Heritage Awards, now in its third edition, was held this morning at the Confindustria Congress Centre in Rome The award is promoted by Leaving Footprints, an academic spinoff of the University of Naples Parthenope with the University of Sannio, specialised in consulting in the field of heritage marketing. The aim of the award is to showcase and tell the stories of the companies that have played a role in the development of Italy, to help promote and develop corporate culture.

The show that won the honour in the “Narration through Events” category was Human Enterprise: The Actor Factory, a drama training project curated by the Associazione Pier Lombardo in collaboration with the Pirelli Foundation. Six young actors who have graduated from dramatic art academies in Milan, were selected for the piece. After studying the documents in the Pirelli Historical Archive and in the company’s Research and Development laboratories at the Milano Bicocca headquarters, they illustrated the meaning of the word “enterprise” in an original theatrical performance.

The show, directed by Stefano De Luca, narrated the story of Pirelli through past, present and future. The investigation in theatrical form started from considerations concerning aspects of its corporate culture and artistic activity – vision, identity, transformation, and research – in order to examine our human ability to create artefacts and stories and ultimately investigating the relationship between man and machine. On the stage of the Teatro Franco Parenti on 28 March and 3 April 2023, the actors used their storytelling talent, and the communicative power of theatre in the form of dialogues, monologues, choral scenes and videos, to interpret the world of scientific innovations, production techniques, personal interrelationships, sustainability and economics. The ultimate aim of these intangible elements has always been to attribute meanings and values to everything around us, to the experiences we have been through, and to what still awaits us in the future.