Pirelli and the History of F1
Energy and Movement. This is the theme for the event promoted by the Lombardy Superintendent of Archives to which the Pirelli Foundation was invited to attend as part of the European Heritage Days.
The event was an opportunity to meet with the historical archivists of companies that have operated in the energy and motor vehicle industries, including Alfa Romeo, Breda, Edison, Ercole Marelli, Pirelli, Magneti Marelli, Same Deutz, and Roberto Zabban Fotografia Industriale, and with business people who deal with the history and culture of these companies on a daily basis, acting as custodians of the souls of these businesses, providing precious images that tell the story of their development and evolution.
Pirelli’s story cannot be told without mentioning motorsports, particularly in light of its imminent return to Formula 1 and the sole tyre manufacturer. This is why the Pirelli Foundation, in conjunction with “Energia e Movimento”, will be presenting the content and activities of its historical archives, with a particular emphasis on the company’s experience in the world car and motorcycle racing – a century of victories with the most prestigious Italian and international manufacturers, from Ferrari to Maserati, Lotus to Brabham, and with drivers who have written the history books, such as Fangio, Piquet and Schumacher.
A hundred years of competitions and victories, with Pirelli racing on the world’s most challenging tracks since 1913 and which have laid the groundwork for the company’s return to the Formula 1.
Energia e movimento. Gli archivi d’impresa si fanno conoscere
27 September 2010 – 3:00 to 6:00pm
Corso Magenta 24, Milan (Italy)
Energy and Movement. This is the theme for the event promoted by the Lombardy Superintendent of Archives to which the Pirelli Foundation was invited to attend as part of the European Heritage Days.
The event was an opportunity to meet with the historical archivists of companies that have operated in the energy and motor vehicle industries, including Alfa Romeo, Breda, Edison, Ercole Marelli, Pirelli, Magneti Marelli, Same Deutz, and Roberto Zabban Fotografia Industriale, and with business people who deal with the history and culture of these companies on a daily basis, acting as custodians of the souls of these businesses, providing precious images that tell the story of their development and evolution.
Pirelli’s story cannot be told without mentioning motorsports, particularly in light of its imminent return to Formula 1 and the sole tyre manufacturer. This is why the Pirelli Foundation, in conjunction with “Energia e Movimento”, will be presenting the content and activities of its historical archives, with a particular emphasis on the company’s experience in the world car and motorcycle racing – a century of victories with the most prestigious Italian and international manufacturers, from Ferrari to Maserati, Lotus to Brabham, and with drivers who have written the history books, such as Fangio, Piquet and Schumacher.
A hundred years of competitions and victories, with Pirelli racing on the world’s most challenging tracks since 1913 and which have laid the groundwork for the company’s return to the Formula 1.
Energia e movimento. Gli archivi d’impresa si fanno conoscere
27 September 2010 – 3:00 to 6:00pm
Corso Magenta 24, Milan (Italy)