Pirelli’s Industrial Humanism at the Nuvola Lavazza
The company as a place where technical skills meet artistic creativity, and where science and humanistic culture come together. This will be the subject of discussion today at the Nuvola Lavazza in Turin, with an evening devoted to the presentation of our publishing project on the experience of Pirelli magazine, Industrial Humanism: An Anthology of Thoughts, Words, Images and Innovations (Mondadori, 2019). Together with other company periodicals such as Comunità and Civiltà delle Macchine, the magazine Pirelli. Rivista d’informazione e di tecnica promoted an extraordinary period of “industrial humanism” from the post-war period to the 1960s. This was a time when large Italian companies were becoming powerhouses of both production and culture, and company staff collaborated with writers, intellectuals, and artists.
The debate about the role of the company in giving meaning to work, and in aiming to achieve environmental sustainability, social inclusion, and well-being is still very much alive today. The meeting, which was coordinated by Gian Carlo Cerruti of the University of Turin, will be attended by the professors Giuseppe Berta, of the Bocconi University in Milan, and Maria Luisa Bianco, of the University of Eastern Piedmont, the director of the Pirelli Foundation, Antonio Calabrò, Michele Coppola, executive director of art, culture and historical heritage at Intesa Sanpaolo, the president of the Collegio Ghislieri in Pavia, Gian Arturo Ferrari, one of the authors of the book Industrial Humanism, and Bartolomeo Salomone, director-general of the Ferrero Foundation and chairman of Ferrero SpA. The evening will also include a presentation of the national congress of the Italian Association for People Management (AIDP), which will be held on 22 and 23 May 2020 at the Officine Grandi Riparazioni (OGR) in Turin.
The company as a place where technical skills meet artistic creativity, and where science and humanistic culture come together. This will be the subject of discussion today at the Nuvola Lavazza in Turin, with an evening devoted to the presentation of our publishing project on the experience of Pirelli magazine, Industrial Humanism: An Anthology of Thoughts, Words, Images and Innovations (Mondadori, 2019). Together with other company periodicals such as Comunità and Civiltà delle Macchine, the magazine Pirelli. Rivista d’informazione e di tecnica promoted an extraordinary period of “industrial humanism” from the post-war period to the 1960s. This was a time when large Italian companies were becoming powerhouses of both production and culture, and company staff collaborated with writers, intellectuals, and artists.
The debate about the role of the company in giving meaning to work, and in aiming to achieve environmental sustainability, social inclusion, and well-being is still very much alive today. The meeting, which was coordinated by Gian Carlo Cerruti of the University of Turin, will be attended by the professors Giuseppe Berta, of the Bocconi University in Milan, and Maria Luisa Bianco, of the University of Eastern Piedmont, the director of the Pirelli Foundation, Antonio Calabrò, Michele Coppola, executive director of art, culture and historical heritage at Intesa Sanpaolo, the president of the Collegio Ghislieri in Pavia, Gian Arturo Ferrari, one of the authors of the book Industrial Humanism, and Bartolomeo Salomone, director-general of the Ferrero Foundation and chairman of Ferrero SpA. The evening will also include a presentation of the national congress of the Italian Association for People Management (AIDP), which will be held on 22 and 23 May 2020 at the Officine Grandi Riparazioni (OGR) in Turin.
