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Working. Men, machines, ideas

Milan, 23 June 2009. The first event held by the Pirelli Foundation – which has been established, but is awaiting the completion of work being done on its offices in Bicocca – to promote Italian corporate culture was the photography exhibit “Men, machines, ideas” held at La Triennale di Milano from 23 June to 23 July 2009.

The exhibit, held in the Impluvium hall, was a visual art installation of seventy photos by Anglo-Italian photographer Carlo Furgeri Gilbert, including ten large-format prints and the rest of the photos projected onto three large screens, in order to tell the story of Pirelli’s Italian and European factories through the faces, movement and sounds they contained each day. It is the story of a true culture of machines, one which changes and yet maintains its sense of community, of rich, active relationships.

The inauguration was opened by Pirelli chairman Marco Tronchetti Provera, Giulio Ballio, deputy chairman of Triennale di Milano and rector of Politecnico di Milano; Alberto Meomartini, chairman of Assolombarda; and Massimiliano Finazzer Flory, councillor responsible for Culture for the City of Milan.

Milan, 23 June 2009. The first event held by the Pirelli Foundation – which has been established, but is awaiting the completion of work being done on its offices in Bicocca – to promote Italian corporate culture was the photography exhibit “Men, machines, ideas” held at La Triennale di Milano from 23 June to 23 July 2009.

The exhibit, held in the Impluvium hall, was a visual art installation of seventy photos by Anglo-Italian photographer Carlo Furgeri Gilbert, including ten large-format prints and the rest of the photos projected onto three large screens, in order to tell the story of Pirelli’s Italian and European factories through the faces, movement and sounds they contained each day. It is the story of a true culture of machines, one which changes and yet maintains its sense of community, of rich, active relationships.

The inauguration was opened by Pirelli chairman Marco Tronchetti Provera, Giulio Ballio, deputy chairman of Triennale di Milano and rector of Politecnico di Milano; Alberto Meomartini, chairman of Assolombarda; and Massimiliano Finazzer Flory, councillor responsible for Culture for the City of Milan.