Sport as dialogue, and solidarity and competition (not forgetting in fact the Latin etymology: cum petere, moving together towards a common goal). Team spirit, contest and spectacle in a dimension which combines individuality and community. These are strong values, similar to those that distinguish the best corporate culture, in its great personal and social dimension. Here lie in fact the bases of the decision by Pirelli to become main partner of the Partita Interreligiosa per la Pace, an extraordinarily important sports event developed in these recent months and showcased by Pope Francis, able to involve the world of sport, economics and show business and played yesterday, in Rome, a great success with the public and with equally broad media and popular consensus. In a world of very serious, increasing social, ethnic and religious tensions (which in dramatic cases have led the Pope to denounce the existence of the “Third World War” and which in any case shake the values of civil cohabitation and challenge culture, politics and religion itself), it makes sense to relaunch an appeal to commitment of “all men of good will” (also recalling the lesson, always topical, of the “Pacem in terris” encyclical of Pope John XXIII, in 1963, half a century ago). Taking action therefore, each one in his or her own area of research and work, to make way for dialogue instead of the conflict of cultures and civilisations. As Pirelli corporate culture itself witnesses, in the history of the company: “the multicultural, multireligious and multiethnic dimension has always been a part of Pirelli culture. This is why it was natural and a source of pride to support the Partita Interreligiosa per la pace”, explains the Group memo, with confirmation of a social focus which is essential for a company which has plants in 13 countries, commercial presences in 160 nations, 39,000 employees who speak over 20 languages and represent 34 different nationalities. Diversity and common values, work values for example, a commitment to research and innovation. Competitive values in order to improve products and production systems and relations with customers and, more generally, with all stakeholders. And naturally sporting values. Here again, with a commitment that dates back many years, in football and motor racing, but also, in the course of time, also in many other sports. “Modern-day sport”, it is maintained, “has become a byword for social solidarity and ethics, above all among young people. Sport is confirmed as being a powerful means of integration and dialogue among different generations and cultures”. Cum petere, in fact. Good corporate culture.