The story of a businessman
The story of Enrico Loccioni’s life from land to industry
A life of business, in the truest sense of the word: a life spent doing business. And, like all true undertakings, it is an original one. Everyone can benefit from learning about stories like this, even those who aren’t thinking of becoming entrepreneurs. Because they are stories of lives well spent, dedicated to creating something of value — not just material things.
This is what makes “La terra e le idee” (The land and ideas), a recently published book by Mario Bartocci, such a good read. The book’s subtitle sums it up perfectly “Enrico Loccioni e l’impresa come bene comune” (Enrico Loccioni and the enterprise as a common good). The book tells the story of a man – Enrico Loccioni, to be specific – and his determination to establish a business that would benefit everyone.
The story is almost like a novel, recounting the personal and professional history of entrepreneur Enrico Loccioni. Born and raised “above a stable” in the Marche hinterland, Loccioni lived his life against the backdrop of the country’s history, from the economic boom to the challenges of today. His childhood in the countryside, living in a house without electricity or running water; attending a rural school; his desire for redemption; and the arrival of electricity. His desire for freedom, his stubbornness and his intelligence. Over time, all this leads the protagonist to develop a business model based on people and knowledge. It is a proven model that weathers crises, changes and transitions while maintaining its focus on a future defined by “beauty, well-being and sustainability”. “Even for those that produce measurement and control systems” for large companies that make cars, household appliances, energy, pharmaceuticals, airplanes, trains.
Although it is a story, it is more about how you can build a business that really works by learning about Enrico Loccioni than it is about him. At a certain point in the book, the protagonist says: ‘Ever since I became an entrepreneur, I have tried to view the company as a community of people rather than a corporation. I have tried to use technology as a tool rather than an end in itself, and to see the relationship with nature as integration rather than opposition. I have also considered the development of knowledge to be essential to the enterprise’s growth and affirmation.”
La terra e le idee. Enrico Loccioni e l’impresa come bene comune
Mario Bartocci
Desiderio Editore, 2025
The story of Enrico Loccioni’s life from land to industry
A life of business, in the truest sense of the word: a life spent doing business. And, like all true undertakings, it is an original one. Everyone can benefit from learning about stories like this, even those who aren’t thinking of becoming entrepreneurs. Because they are stories of lives well spent, dedicated to creating something of value — not just material things.
This is what makes “La terra e le idee” (The land and ideas), a recently published book by Mario Bartocci, such a good read. The book’s subtitle sums it up perfectly “Enrico Loccioni e l’impresa come bene comune” (Enrico Loccioni and the enterprise as a common good). The book tells the story of a man – Enrico Loccioni, to be specific – and his determination to establish a business that would benefit everyone.
The story is almost like a novel, recounting the personal and professional history of entrepreneur Enrico Loccioni. Born and raised “above a stable” in the Marche hinterland, Loccioni lived his life against the backdrop of the country’s history, from the economic boom to the challenges of today. His childhood in the countryside, living in a house without electricity or running water; attending a rural school; his desire for redemption; and the arrival of electricity. His desire for freedom, his stubbornness and his intelligence. Over time, all this leads the protagonist to develop a business model based on people and knowledge. It is a proven model that weathers crises, changes and transitions while maintaining its focus on a future defined by “beauty, well-being and sustainability”. “Even for those that produce measurement and control systems” for large companies that make cars, household appliances, energy, pharmaceuticals, airplanes, trains.
Although it is a story, it is more about how you can build a business that really works by learning about Enrico Loccioni than it is about him. At a certain point in the book, the protagonist says: ‘Ever since I became an entrepreneur, I have tried to view the company as a community of people rather than a corporation. I have tried to use technology as a tool rather than an end in itself, and to see the relationship with nature as integration rather than opposition. I have also considered the development of knowledge to be essential to the enterprise’s growth and affirmation.”
La terra e le idee. Enrico Loccioni e l’impresa come bene comune
Mario Bartocci
Desiderio Editore, 2025