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Businesses as places of tourism and culture

A book illustrating the theory and practice of industrial tourism goes to press

Businesses as tourist destinations. For discovering special ‘monuments’, hidden stories, human landscapes and an all-round “cultural” production culture. Factories and production sites that, in this way, open up to the general public to be discovered and tell the story of Italy at work from a particular point of view. The phenomenon is not a new one, but it has still to be studied in depth and, above all, understood in its many aspects, including its practical ones. The analysis of the phenomenon and the different cases pointing to the best ways forward is dealt with in ”Il turismo industriale. Come e perché le imprese del made in Italy possono diventare attrattori turistici” (Industrial Tourism. How and Why Made-in-Italy Enterprises Can Become Tourist Attractors), a book edited by Ettore Ruggiero, which not only outlines the theoretical and practical aspects, but also brings together an important series of case studies.

The book starts from the consideration that in recent years local and regional itineraries, museum networks and real systems of territorial promotion have sprung up in Italy, aimed at helping visitors to get to know Italy, beyond its artistic heritage, through a new cultural approach: the industrial one.

The book tries to answer a number of questions such as what the current and potential market for industrial tourism is, what types of tourists and ‘products’ exist; but also how industrial archaeological sites, museums and business archives, companies of all sectors, small and large, can become tourist attractions.

A true ‘user manual’ for business tourism. The first part then outlines the scenarios to refer to as well as the Made in Italy concept that supports this activity. This section also gives some examples of places to visit and organisations dedicated to the enhancement and study of the phenomenon or to particular related initiatives. The second part, on the other hand, deals with the theme of how the Italian business manages the tourism possibilities it offers, again delving into the role of organisations (such as Museimpresa) and of particular business case studies (Piaggio, Fantoni Group, Acquedotto Pugliese) or of certain sectors that are more suitable than others (such as glass and food). Finally, the third part of the book is presented as a real ‘toolbox for offering a high quality range of products and services’.

Ultimately, the book edited by Ruggiero tells how and why industrial, craft and service businesses can become attractive to visitors and tourists who are often fans of Made in Italy quality, beauty and well-made products. With a kind of ten-step guide to planning and delivering high quality company visits and events, functional to company strategies and local tourism systems. To read and, above all, to use.

Il turismo industriale. Come e perché le imprese del made in Italy possono diventare attrattori turistici

Ettore Ruggiero (ed.)

Franco Angeli, 2024

A book illustrating the theory and practice of industrial tourism goes to press

Businesses as tourist destinations. For discovering special ‘monuments’, hidden stories, human landscapes and an all-round “cultural” production culture. Factories and production sites that, in this way, open up to the general public to be discovered and tell the story of Italy at work from a particular point of view. The phenomenon is not a new one, but it has still to be studied in depth and, above all, understood in its many aspects, including its practical ones. The analysis of the phenomenon and the different cases pointing to the best ways forward is dealt with in ”Il turismo industriale. Come e perché le imprese del made in Italy possono diventare attrattori turistici” (Industrial Tourism. How and Why Made-in-Italy Enterprises Can Become Tourist Attractors), a book edited by Ettore Ruggiero, which not only outlines the theoretical and practical aspects, but also brings together an important series of case studies.

The book starts from the consideration that in recent years local and regional itineraries, museum networks and real systems of territorial promotion have sprung up in Italy, aimed at helping visitors to get to know Italy, beyond its artistic heritage, through a new cultural approach: the industrial one.

The book tries to answer a number of questions such as what the current and potential market for industrial tourism is, what types of tourists and ‘products’ exist; but also how industrial archaeological sites, museums and business archives, companies of all sectors, small and large, can become tourist attractions.

A true ‘user manual’ for business tourism. The first part then outlines the scenarios to refer to as well as the Made in Italy concept that supports this activity. This section also gives some examples of places to visit and organisations dedicated to the enhancement and study of the phenomenon or to particular related initiatives. The second part, on the other hand, deals with the theme of how the Italian business manages the tourism possibilities it offers, again delving into the role of organisations (such as Museimpresa) and of particular business case studies (Piaggio, Fantoni Group, Acquedotto Pugliese) or of certain sectors that are more suitable than others (such as glass and food). Finally, the third part of the book is presented as a real ‘toolbox for offering a high quality range of products and services’.

Ultimately, the book edited by Ruggiero tells how and why industrial, craft and service businesses can become attractive to visitors and tourists who are often fans of Made in Italy quality, beauty and well-made products. With a kind of ten-step guide to planning and delivering high quality company visits and events, functional to company strategies and local tourism systems. To read and, above all, to use.

Il turismo industriale. Come e perché le imprese del made in Italy possono diventare attrattori turistici

Ettore Ruggiero (ed.)

Franco Angeli, 2024