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Communicate, grow, produce

Communicating leads to growth, both in life and in business. In fact, communication both inside and outside of an organisation contributes to the growth of the culture that is created and gives form to the business itself, and this growth then opens doors and creates profits, jobs and wellbeing. Of course, this is nothing new, but it is true that much work needs to be done in order to fully understand the great potential of effective communication both inside and outside the organisation. Some help in this regard can certainly come from reading “Effective Communication: Strategy for Efficient Organizational Culture and Performance”, by Uti Charles Amechi, Choi Sang Long and A.I. Chikaji (of the Faculty of Management, Universiti Teknologi Malaysia), which was recently presented at the sixth annual American Business Research Conference held in New York on 9-10 June.

The study looks at effective communication as a key strategy in achieving an efficient organisational culture, and it opens with an observation. As the authors explain, “[E]very one in life is in communication with another person in a social context, [and] irrespective of what the context may be, people share and exchange views, opinions and information […].” Although an apparently mundane observation, this leads the three researchers to take a closer look at the way in which we communicate in an organisation. We communicate both to persuaded and to engage others, and each of us communicates in our own unique way. This is why the researchers then take a look at the various channels for exchanging information between managers and their staff, between the owners and management, and between management and the workers. There is a sort of organisational communication that gives rise to an organisational culture, which then creates the culture of enterprise and which is defined in a manner that may appear superficial, but which is actually quite profound: “the way we do things around here”.

One of the conclusions reached is that “within an organization, both formal and informal communication do occur daily, [and] it is evident that the effectiveness of such communication play (sic) a critical role in structuring and strengthening organizational culture, objectives, strategies and activities aimed at enhancing and ensuring organizational success”. This work by Uti Charles Amechi and his colleagues can help us to understand more and is certainly to be read with care.

Effective Communication: Strategy for Efficient Organizational Culture and Performance

Uti Charles Amechi, Choi Sang Long, A.I Chikaji (Faculty of Management, Universiti Teknologi Malaysia)

Proceedings of 6th Annual American Business Research Conference, New York (9 – 10 June 2014)

Communicating leads to growth, both in life and in business. In fact, communication both inside and outside of an organisation contributes to the growth of the culture that is created and gives form to the business itself, and this growth then opens doors and creates profits, jobs and wellbeing. Of course, this is nothing new, but it is true that much work needs to be done in order to fully understand the great potential of effective communication both inside and outside the organisation. Some help in this regard can certainly come from reading “Effective Communication: Strategy for Efficient Organizational Culture and Performance”, by Uti Charles Amechi, Choi Sang Long and A.I. Chikaji (of the Faculty of Management, Universiti Teknologi Malaysia), which was recently presented at the sixth annual American Business Research Conference held in New York on 9-10 June.

The study looks at effective communication as a key strategy in achieving an efficient organisational culture, and it opens with an observation. As the authors explain, “[E]very one in life is in communication with another person in a social context, [and] irrespective of what the context may be, people share and exchange views, opinions and information […].” Although an apparently mundane observation, this leads the three researchers to take a closer look at the way in which we communicate in an organisation. We communicate both to persuaded and to engage others, and each of us communicates in our own unique way. This is why the researchers then take a look at the various channels for exchanging information between managers and their staff, between the owners and management, and between management and the workers. There is a sort of organisational communication that gives rise to an organisational culture, which then creates the culture of enterprise and which is defined in a manner that may appear superficial, but which is actually quite profound: “the way we do things around here”.

One of the conclusions reached is that “within an organization, both formal and informal communication do occur daily, [and] it is evident that the effectiveness of such communication play (sic) a critical role in structuring and strengthening organizational culture, objectives, strategies and activities aimed at enhancing and ensuring organizational success”. This work by Uti Charles Amechi and his colleagues can help us to understand more and is certainly to be read with care.

Effective Communication: Strategy for Efficient Organizational Culture and Performance

Uti Charles Amechi, Choi Sang Long, A.I Chikaji (Faculty of Management, Universiti Teknologi Malaysia)

Proceedings of 6th Annual American Business Research Conference, New York (9 – 10 June 2014)