A brief speech at Revello Lab outlines and clarifies the relationship between companies, culture and territory
Manufacturing seen as a cultural deed. The company as a social entity. Manufacturing organisation as an objective structure but also a subjective and live one, composed of men and women who live and work in a community. The modern breakdown of corporate culture is all this and more. It is a vast field, still not completely explored, which is uncovered day after day. And one that should be rationalised and organised step by step, paying attention not only to the profit and loss account but also to the social aspect.
From this point of view, it is a good idea to read the summary of the speech that Alessandro Beda (a member of Confindustria’s Technical Culture and Development group as well as an observer of the phenomena and trends of corporate social responsibility), carried out in the context of the 2017 edition of Ravello Lab.
“The social and economic value of the company for the territory” is an effective summary of current relations between culture and cultural enterprise as well as between company all-round and territory.
The reasoning behind this is actually quite simple: the company constitutes a cultural deed that has a strong impact on the territory and on the people who live and work there. But that’s not all, because according to Beda today it is possible to think of the cultural investments of companies as one of the most important manifestations of the company’s social responsibility. “The idea is – explains Beda – to promote investment in culture as an integral part of the social development of the territory. (…). This phenomenon is already under way: for example, one third of the resources of La Scala is guaranteed by companies; many museums, such as the Gallerie d’Italia galleries in Milan, are the result of the support and of the contribution of a company (…). So, it is often not just a question of financial resources but also genuine technical organisational support, such as lighting technologies”.
Manufacturing organisations, therefore, but also organisations that produce opportunities for social cohesion. Extensive corporate culture. Now, according to Beda, made even easier to implement after the latest legal provisions. Nearing the end of the work, he states: “I think that there are three conditions that will allow the full exploitation of this situation: opening a strong dialogue and exchange between the business world and cultural businesses; promoting culture as social investment for the Community and the territory; demonstrating the usefulness and the economic value of investing in culture”.
The speech by Alessandro Beda succeeds in a very limited space to provide a clear outline of the situation of relations between companies and culture and to indicate the right path to take to enhance the positive connections that have recently been established.
Il valore sociale ed economico dell’impresa per il territorio (The social and economic value of the company for the territory)
Minutes of the XII edition of Ravello Lab “Sviluppo a base culturale. Governance partecipata per l’impresa culturale” (Cultural-based development. Shared governance for the cultural company), Territori della Cultura (Cultural Territories), no. 30, 2017, pages 152-153