A recent thesis investigates the most effective tools to apply to the Olivetti story
A good corporate culture serves as a synthesis of life principles and concrete achievements, an example for everyone. This is what happens when the production organisation comes to life in the hands of talented men and women who are capable of combining the goal of profit with other objectives, including social skills and developing the local area. Such paradigms are to be explored and studied, and one excellent example is the Olivetti experience. It is therefore interesting and useful to read “Il Patrimonio Mondiale UNESCO di Ivrea, città industriale del XX secolo: analisi di un sistema integrato per la divulgazione dei valori Olivetti nell’età scolare” (The UNESCO World Heritage Site of Ivrea, industrial city of the twentieth century: analysis of an integrated system for spreading Olivetti values among school children), a dissertation by Martina Bosica defended at the Politecnico di Torino.
Bosica addresses the subject of the Olivetti business culture from the point of view of the links between the company, the local area and UNESCO principles. Indeed, Ivrea and its surrounding area have recently been recognised as a World Heritage Site. But there’s more. Martina Bosica studies the interweaving of the aforementioned themes with a particular look at the most suitable tools to explain them carefully to young people. The purpose of her paper is clear: to study how to communicate the principles of Olivetti entrepreneurship to young people, by helping them understand, experience and, if possible, convert them into a more mature awareness of work.
The thesis begins with a two-pronged introduction: on the one hand is the design of cultural assets (a discipline that can provide the “tools” needed to accomplish this), and on the other hand is the direction and meaning of UNESCO in relation to Olivetti. The research then takes into consideration the Canavese area, Ivrea and Olivetti, before returning to the operational core of the investigation: the identification of the best tools to effectively communicate the Olivetti approach to youth.
Martina Bosica’s work is interesting because she is able to tackle a complex thought process – like the one around business culture and youth – in an analytical manner that is both readable and useful.
Il Patrimonio Mondiale UNESCO di Ivrea, città industriale del XX secolo: analisi di un sistema integrato per la divulgazione dei valori Olivetti nell’età scolare.
Tesi, Politecnico di Torino, Dipartimento di Architettura e Design, 2019