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Corporate emotions

A collection of essays links neurosciences with corporate management

 

Feelings and emotions play an important part in companies, too. This might sound incongruous, yet it is a truly legitimate observation, so much so that in corporate management, these aspects need to increasingly be taken into consideration, leading to the creation and nurturing of a well-rounded corporate culture. These are the premises underlying this collection of essays, entitled Il cervello al lavoro. Neuroscienze in azienda: dalla teoria alla pratica (The brain at work. Neurosciences within companies: from theory to practice), curated by Riccardo Bubbio and just about to be published.

Bubbio has assembled this anthology of studies about “brains in companies” starting from an observation: emotions, feelings and mental processes – all that happens in our brain – play a key role in our work and in the companies in which we operate. We should then take advantage of scientific results also when redesigning work environments and restructuring work activities, and, in this regard, this book has a great merit: it offers practical examples, as well as theories, which also illustrate how viable it is to apply what we know about the human mind to different purposes, from designing a training course to organising an internal communication campaign.

This work, about 200 pages long, starts by contextualising the notion of “mind at work”, then goes on to explore the contributions that neurosciences could make to organisation and change management in companies, and finally analyses in more detail the theme of corporate well-being, seen as a “winning solution for company and employees”. Further, another part of this collection also focuses on learning – learning as a key process, just like playing, and how they both can be used as tools within companies, too, before tackling the role of emotions in marketing, bias in decisional processes and conclude with a chapter dedicated to ethics and enterprise.

“I feel I can rightly say,” writes the curator in the foreword, “that companies are just like conversations, they are made of human beings, they sound human, they are created by Emotions generated by the mind of the People that are part of them.”

Il cervello al lavoro. Neuroscienze in azienda: dalla teoria alla pratica (The brain at work. Neurosciences within companies: from theory to practice)

Riccardo Bubbio (curated by)

Franco Angeli, 2022

A collection of essays links neurosciences with corporate management

 

Feelings and emotions play an important part in companies, too. This might sound incongruous, yet it is a truly legitimate observation, so much so that in corporate management, these aspects need to increasingly be taken into consideration, leading to the creation and nurturing of a well-rounded corporate culture. These are the premises underlying this collection of essays, entitled Il cervello al lavoro. Neuroscienze in azienda: dalla teoria alla pratica (The brain at work. Neurosciences within companies: from theory to practice), curated by Riccardo Bubbio and just about to be published.

Bubbio has assembled this anthology of studies about “brains in companies” starting from an observation: emotions, feelings and mental processes – all that happens in our brain – play a key role in our work and in the companies in which we operate. We should then take advantage of scientific results also when redesigning work environments and restructuring work activities, and, in this regard, this book has a great merit: it offers practical examples, as well as theories, which also illustrate how viable it is to apply what we know about the human mind to different purposes, from designing a training course to organising an internal communication campaign.

This work, about 200 pages long, starts by contextualising the notion of “mind at work”, then goes on to explore the contributions that neurosciences could make to organisation and change management in companies, and finally analyses in more detail the theme of corporate well-being, seen as a “winning solution for company and employees”. Further, another part of this collection also focuses on learning – learning as a key process, just like playing, and how they both can be used as tools within companies, too, before tackling the role of emotions in marketing, bias in decisional processes and conclude with a chapter dedicated to ethics and enterprise.

“I feel I can rightly say,” writes the curator in the foreword, “that companies are just like conversations, they are made of human beings, they sound human, they are created by Emotions generated by the mind of the People that are part of them.”

Il cervello al lavoro. Neuroscienze in azienda: dalla teoria alla pratica (The brain at work. Neurosciences within companies: from theory to practice)

Riccardo Bubbio (curated by)

Franco Angeli, 2022