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Digital business opportunities

The situation of European companies with respect to new technologies, the role of the institutions, the importance of people

In times of innovation we must keep up with innovation. Wisely, certainly. And prudently. The entrepreneur must remain an entrepreneur, and therefore know how to evaluate, discern between what really is new and what instead is only a revisiting of things already known. But it is a fact: businesses must continually change in their organisation, in the way they approach the market, in the very image they manage to build up.

The Opportunities and challenges of entrepreneurship in the European Digital Economywritten by Marina Coban and Aurelia Tomsa and recently presented as part of the Fostering knowledge triangle in Moldova conference proceedings, is a good photograph of the ability of European companies to face the opportunities provided by the digitalisation of the economy.

The article presents a comparative analysis of EU companies that use the opportunities offered by the digital economy in their activities (corporate resource planning software, electronic invoices, use of the web, etc.). So companies from almost all the countries of the Old Continent are placed in a row through a series of graphic representations which provide their location according to major topics along a scale of percentage use.

But this is not only an analysis of the use of new technologies. Coban and Tomsa in fact also address some of the difficulties that companies have to overcome in order to achieve an improved use of digital tools, problems that depending on the countries involve taxes, but also customs and transport. The work also addresses the differences between the countries in terms of the legal framework and the fragmentation of the industrial sector.

What emerges is a complex and varied situation, with some surprises and where Italy fails to take any significant positions. Above all, however, it outlines a framework which overwhelmingly confirms the key role of the basic political choices for expanding the use of digital tools, but also the importance of the ability of people to grasp the most effective solutions from the technological perspective and thus truly put new technologies at the service of development. A new corporate culture is taking shape.

The Opportunities and Challenges of Entrepreneurship in European Digital Economy

Marina Coban, Aurelia Tomsa (ASEM)

Fostering knowledge triangle in Moldova conference proceedings, 2017